Madison Experience Passes

Your trip. Your way. Choose your own adventure and explore the capital city with help from our free experience passes, whether you seek exploration on two wheels, a journey through Frank Lloyd Wright's Madison designs, downtown to-dos or want to kick back with friends over a round of beers (or all of the above). Sign up for our free passes to get started on a journey all your own.

Looking for more ways to see Madison? Find our list of guided tours and tastings.>

Wright in Madison

Explore the Wright in Madison trail and step into the landscape that shaped Frank Lloyd Wright's early life and work. This self-guided journey takes you through the places where Wright lived, learned and found his inspiration, revealing Madison's crucial influence on his legacy.

Exclusive: Sign up and learn how you can receive 20% off self-guided tours at Taliesin.

Madison By Bike

Four rides. Four vibes. Madison By Bike welcomes you to explore the capital city. Pedal across four Madison bike trails and stop along the way to redeem exclusive discounts and earn prizes.

Riders can choose to experience the trails in Spanish as well as English! ¡Los ciclistas pueden elegir experimentar los senderos en español y en inglés!

Madison On Tap

Your pass to beer, bubbles, bourbon and beyond is here. Madison On Tap takes you on a journey to discover the people behind the capital city's favorite breweries, cideries and distilleries all while unlocking exclusive discounts and earning prizes along the way.

Madison Like a Local

Discover the lake-city-lake meeting place with Madison Like a Local, a digital travel itinerary designed to help meeting attendees explore the city’s best local offerings beyond the meeting agenda. From mouthwatering local bites to eclectic shops, stunning natural beauty and cultural landmarks, this curated guide invites you to experience the best of what makes Madison a must-visit destination for both work and leisure.