Madison Experience Passes

Your trip. Your way. Choose your own adventure and explore the capital city with help from our free experience passes whether you seek exploration on two wheels or want to kick back with friends over a round of beers (or both!). Sign up for our free passes to get started on a journey all your own. 

Looking for more ways to see Madison? Find our list of guided tours and tastings.>


Madison On Tap

Your pass to beer, bubbles, bourbon and beyond is here. Madison On Tap takes you on a journey to discover the people behind the capital city's favorite breweries, cideries and distilleries all while unlocking exclusive discounts and earning prizes along the way.

New in 2024: Sign up for our updated Madison On Tap pass with fresh perks and prizes.



Madison By Bike

Four rides. Four vibes. Madison By Bike welcomes you to explore the capital city. Pedal across four Madison bike trails and stop along the way to redeem exclusive discounts and earn prizes.