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Partner with Us to Make Madison Memorable
When people visit Greater Madison, their first impression of our community is built upon the experiences they have: what they do, where they stay, what they eat and who they meet.

We work with more than 500 partners including businesses, nonprofit organizations and community stakeholders to welcome visitors to our community in a way that leaves a lasting impression—and creates significant economic impact within our community.

Warm Welcome
We welcome the following new partners:

Atlas Improv Company
Palace Cinema
Take Five Lounge at Palace Cinema
Graduate Madison (formerly Campus Inn Madison)
Wyndham Garden (formerly Quality Inn & Suites-Madison)


Special Events
Year after year, surveys reflect a strong appreciation for GMCVB-sponsored events that help our partners build their businesses. Our 2015 calendar features:

Business Builder Breakfast (B3)
: A morning session that's all about maximizing your partnership. Register now for our next session!


Partner Educational Events: Learn about topics ranging from tourism trends to customer service. If you missed our “Travel like a Local, Live like a Tourist” event on March 31, you can still read the recap in In Business magazine or see a slide show from the event.


Sector Educational Events: Deep-dive topics to help our partners connect with the convention event planners and visitors we bring to town. Register now for our June 23 workshop, where we'll be exploring how to get Visible Results in an INVISIBLE industry.


Social & Appreciation Events: Held each July and throughout the year!

The Power of Partnership
Tourism is a billion dollar industry for Dane County. The economic benefit that visitors bring to our area translates into a healthy economy that affects resident income, job creation and continued enhancement of the quality of life we all enjoy. A few facts:

  • On average, 14 million people visit Dane County every year
  • In 2014, visitors spent $1.9 billion in new money at hotels, restaurants and retailers plus recreation and transportation
  • This spending supports 20,405 full-time equivalent jobs in Dane County

As a partner, you'll have the opportunity to be the first in line to welcome these visitors—and their dollars—to our community. Learn more about the benefits of becoming a partner.