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Partner with Us to Make Madison Memorable
When people visit Greater Madison, their first impression of our community is built upon the experiences they have: what they do, where they stay, what they eat and who they meet.

We work with more than 500 partners including businesses, nonprofit organizations and community stakeholders to welcome visitors to our community in a way that leaves a lasting impression—and creates significant economic impact within our community.

Warm Welcome

We welcome the following new partners:
Bonefish Grill
Capital Newspapers
Columbus Antique Mall & Museum
Madison Opera
Middleton Polar Express Train Ride
The Bartell Theatre
The Boathouse at The Edgewater
The Café at The Edgewater
The Icehouse at The Edgewater
The Statehouse at The Edgewater
The Nitty Gritty-Sun Prairie


Special Events
Year after year, surveys reflect a strong appreciation for GMCVB-sponsored opportunities that help our partners build their businesses. Stay tuned for our 2015 calendar (coming soon!), which will feature:

Business Builder Breakfast (B3): A morning session that's all about maximizing your partnership

Partner Educational Events: Learn about topics ranging from tourism trends to customer service

Sector Educational Events: Deep-dive topics to help our partners connect with the convention event planners and visitors we bring to town

Social & Appreciation Events: Held during National Travel & Tourism Week and more!



The Power of Partnership
Tourism is a billion dollar industry for Dane County. The economic benefit that visitors bring to our area translates into a healthy economy that affects resident income, job creation and continued enhancement of the quality of life we all enjoy. A few facts:


  • On average, 14 million people visit Dane County every year
  • In 2013, visitors spent $1.8 billion in new money at hotels, restaurants and retailers plus recreation and transportation
  • This spending supports more than 19,000 full-time equivalent jobs in Dane County

As a partner, you'll have the opportunity to be the first in line to welcome these visitors—and their dollars—to our community. Learn more about the benefits of becoming a partner