Photo by: © Hyatt Place
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Partner with Us to Make Madison Memorable
When people visit Greater Madison, their first impression of our community is built upon the experiences they have: what they do, where they stay, what they eat and who they meet.

We work with more than 500 partners including businesses, nonprofit organizations and community stakeholders to welcome visitors to our community in a way that leaves a lasting impression—and creates significant economic impact within our community.

Warm Welcome

We welcome the following new partners:
All American Segway
Madison Bacon Festival
Madison Eats
Nolen Hotel Investment
Orpheum Theater
Restaurant Muramoto

Urban Excursions 


Special Events
If you missed the Celebrating our Tourism Stars event on May 9, don't miss your chance to catch up on the content that was shared! In honor of National Travel & Tourism Week, we revealed hot-off-the-presses numbers indicating the positive impact tourism has on our local economy and a video highlighting how we partnered with YOU to make Madison memorable for visitors.

Plus, see the pics of your peers and others who joined us at Overture Center for the Arts as part of this special event.

The Power of Partnership
Tourism is a billion dollar industry for Dane County. The economic benefit that visitors bring to our area translates into a healthy economy that affects resident income, job creation and continued enhancement of the quality of life we all enjoy. A few facts:


  • On average, 14 million people visit Dane County every year
  • In 2013, visitors spent $1.8 billion in new money at hotels, restaurants and retailers plus recreation and transportation
  • This spending supports more than 19 million full-time equivalent jobs in Dane County

As a partner, you'll have the opportunity to be the first in line to welcome these visitors—and their dollars—to our community. Learn more about the benefits of becoming a partner