Get Madison's official craft beverage trail pass with 30+ locations, discounts & prizes.

Get the FREE pass

Partner Programs & Events

Each year, we host opportunities for partners to connect with each other and the Destination Madison team. Join us at an educational or networking event to learn about industry trends and meet your peers. Or set up a meeting with our team to ask questions and share updates.

What do our partner events look like? Check out pictures from previous events.


Upcoming Events

Partner Orientation - Wednesday, November 9

Join us for a deep dive into Destination Madison's history, mission and impact on the industry. Get connected to the tools and resources needed to make the most out of your partnership benefits.


Partner Programming

Past Events & Webinars

Summer Celebration (June 16, 2022) – View the Slide Deck  |  Watch the Brand Campaign Video

Maximizing Our Marketing Efforts (December 1, 2021) – Watch the Recording  |  View the Slide Deck

Travel for Everybody - How Can Businesses Help? – (June 9, 2021) – Watch the Recording

Virtual Partner Roundtable: The Future of Madison – (March 25, 2021) – Download the Recap

Pivoting During a Crisis: A Panel Discussion (November 19, 2020) – Watch the Recording

Travel Sentiment & Trends (October 7, 2020) – Watch the Recording