Partner Programs & Events
One of the perks of being a Destination Madison partner is getting invited to a year's worth of events dedicated to networking, learning and creating connections! We've refreshed our offerings for 2025 to offer three different event series:
- Partner Start Up Series: Kick-start your partnership by joining one of our quarterly orientation sessions. Each is designed to help new partners meet, mingle and maximize the benefits of being a Destination Madison partner.
- Partner Pop Up Series: This experiential event series takes our guests behind the scenes at the Greater Madison hot spots everyone is talking about! It's your chance to get out and about + stay in the know as Madison grows.
- Partner Workshop Series: This educational event series features short sessions with big tourism takeaways. From data deep dives to trending topics in our industry, you'll walk away with tools you can use to build your business.
Save your spot now for the upcoming events listed below. Questions? Email Ana Cordova for event details or information on our full 2025 event calendar.
Partner Start Up Series
Partner Start Up | February 10, 2026 | 8-10 a.m.
Join us at the premier meet and greet event designed to kick-start your partnership. This onboarding orientation series — held quarterly to welcome new partners — is your chance to meet our team, mingle with partner peers, and learn tips and tricks for making the most of your partnership with Destination Madison.
Ideal for new partners and new employees joining existing partner businesses.
Partner Pop Up Series
Partner Pop Up x The Icehouse at The Edgewater | December 10, 2025 | 3:30-5:30 p.m.
Our last Partner Pop-Up event of 2025 promises to be our most festive yet! Join us on the plaza where we’ll gather around the fire pits for cocoa, holiday cocktails and apps, and lighthearted conversation among partner peers. Then we’ll hit the rink for ice skating if Wisconsin gives us wintry weather—or on roller skates if not!
Skate rentals are included.
Date: December 10, 2025
Time: 3:30-5:30 p.m.
Location: The Icehouse at The Edgewater, 1001 Wisconsin Place, Madison WI
We’ll also hear from members of the RCC Safer Bar Program, which focuses on de-escalation and bystander intervention training for owners, managers and staff at Madison area establishments.
Special thanks to Madison Gas and Electric for sponsoring this Partner Pop Up event!
Past Events & Webinars
AI in Action: Practical Tips for Teams (August 21, 2025) – View the Slide Deck
Influencer Marketing Power Hour with the Hummingbirds (March 6, 2025) – Watch Recording | View the Slide Deck
DM Partner+ Deep Dive (December 12, 2024) – View the Slide Deck
Hospitality Workforce Buzz & DM Partner+ Launch (September 26, 2024) – View the Slide Deck
Summer Summit + DMAs (June 27, 2024) – View the Slide Deck
Earth Day Every Day: Tips for Sustainability Success (April 25, 2024) – View the Slide Deck
Consumer Behavior Study: Capturing Visitor Mindsets Webinar (March 20, 2024) – Watch Recording | View the Slide Deck
The Social Social (June 6, 2023) – View the Slide Deck
Summer Celebration (June 16, 2022) – View the Slide Deck | Watch the Brand Campaign Video
Maximizing Our Marketing Efforts (December 1, 2021) – Watch the Recording | View the Slide Deck
Travel for Everybody - How Can Businesses Help? – (June 9, 2021) – Watch the Recording
Virtual Partner Roundtable: The Future of Madison – (March 25, 2021) – Download the Recap
Pivoting During a Crisis: A Panel Discussion (November 19, 2020) – Watch the Recording
Travel Sentiment & Trends (October 7, 2020) – Watch the Recording
