Partner Programs & Events

Each year, we host opportunities for partners to connect with each other and the Destination Madison team. Join us at an educational or networking event to learn about industry trends and meet your peers. Or set up a meeting with our team to ask questions and share updates.

What do our partner events look like? Check out pictures from previous events.

Partner Events


It’s here. The highlight of our year!  This early evening social at The Edgewater will feature two big reveals: our official destination impact numbers and the winners of the 2024 Destination Madison Awards (DMAs). Join us for light bites, cocktails and camaraderie in celebration of the Greater Madison hospitality community. 

Time: 4:30 – 6:30 P.M.


Partner Programming

Earth Day Every Day: Tips for Sustainability Success | April 25, 2024

Join Destination Madison at 'Earth Day Every Day: Tips for Sustainability Success,' an event that will highlight the importance of prioritizing sustainability in our everyday lives.

Sustain Dane will empower you to implement sustainability initiatives within your organization by sharing tips and resources for adopting a green lifestyle.

Discover all about Destination Madison's newly launched Voluntourism program and learn how you can actively participate and contribute to sustainable practices in the community.

Time: 2:45 – 5 p.m. 
Location: Olbrich Botanical Gardens - Evjue Commons

Please reach out to if you have any questions. 

Partner Orientation – May 1, 2024

Join us for a deep dive into Destination Madison's history, mission and impact on the industry. Get connected to the tools and resources needed to make the most out of your partnership benefits.

Past Events & Webinars

Consumer Behavior Study: Capturing Visitor Mindsets Webinar (March 20, 2024) – Watch Recording | View the Slide Deck

The Social Social (June 6, 2023) – View the Slide Deck   

Summer Celebration (June 16, 2022) – View the Slide Deck  |  Watch the Brand Campaign Video

Maximizing Our Marketing Efforts (December 1, 2021) – Watch the Recording  |  View the Slide Deck

Travel for Everybody - How Can Businesses Help? – (June 9, 2021) – Watch the Recording

Virtual Partner Roundtable: The Future of Madison – (March 25, 2021) – Download the Recap

Pivoting During a Crisis: A Panel Discussion (November 19, 2020) – Watch the Recording

Travel Sentiment & Trends (October 7, 2020) – Watch the Recording