Destination Champion Partners
There's a reason local businesses have supported Destination Madison for more than 50 years: they recognize the value of investing in our community. That when you build a place people want to visit, you're also building a place where people want to work and live. And that benefits us all.
By partnering with Destination Madison, you become an essential part of our story and the impact we create. We are the premier local organization dedicated to:
- Attracting visitors for leisure, convention events and sports competitions
- Increasing visitor spend year over year
- Growing the number of jobs to support the hospitality industry
- Developing our destination so visitors return again and again
Destination Madison gets results
- We generate spending. 8.9 million visitors per year spend $4.1 million per day.
- We create jobs. The tourism industry supports 18,811 jobs per year
- We reduce taxes. Tourism taxes collected locally saves $710 per household.
- We earn a solid ROI. For every $1 we invest in leisure marketing, we get $22 in visitor spend. For every $1 we invest in sales, we get $24 in visitor spend.
What sets Destination Madison apart
We're proud to offer an array of benefits that matter most to our investing sectors, from financial institutions to hospitality groups to tech startups.
INDUSTRY EXPERTISE: PLAN YOUR FUTURE
Destination Madison team members serve in key leadership roles in industry organizations that help us keep a pulse on tourism trends, national legislation and advocacy opportunities, giving our corporate partners a strategic advantage when it comes to Madison's future expansion.
DATA INVESTMENT: BUILD YOUR BUSINESS
We hire highly regarded firms like Longwoods International, Tourism Economics and Future Partners to secure data that provides indicators about tourism's impact on our community. As each study is released, we share data on visitor behaviors, marketing ROI and visitor/resident sentiment.
CONTENT CREATION: ATTRACT EMPLOYEES
Our team of content creators crafts compelling materials that showcase Madison as a must-see city. Our digital content, Inspiration Guide, image library, vendor referrals, itinerary ideas and more are available for our investing partners to use with current employees, industry visitors and in recruitment efforts.
EXCLUSIVE EXPERIENCES: GET VIP TREATMENT
Our Destination Champion Partners get first access passes to attending high-profile sporting events like IRONMAN and the opportunity to build brand awareness with marquee event sponsorships.
Investing in Destination Madison now is a strategic partnership in Madison's development and growth. Reference our Destination Champion Partner Benefits for our full slate of perks and opportunities. If you would like more information about corporate partnership opportunities, please contact Casey Kimmel by email at kimmel@destinationmadison.com.
Platinum destination champions
Gold Destination Champions
RESOURCES FOR OUR PARTNERS
