Destination Madison Foundation
The Destination Madison Foundation unites community-minded champions who want to make Greater Madison an unforgettable place to visit, work and live. With a strong focus on supporting Destination Madison’s Strategic Plan, the Foundation makes it possible to support organizations and pursue unique opportunities that align with a long-range vision for our community.
Destination Madison’s work sits squarely at the intersection of visitor and resident: leveraging the economic contributions of visitors to propel key projects forward, while at the same time improving the quality of life for residents who call our community home.
We’re proud to be a leading organization in representing and investing in initiatives that will continue making Greater Madison the best it can be.
Placemaking 
By leading conversations and establishing and maintaining connections throughout Great Madison, The Foundation is an essential player in creating shared value through destination development. We are committed to supporting research and consulting work to create identities and affinity for each of Greater Madison’s niche neighborhoods, driving visits and growth of our destination brand.
Welcoming
The Foundation is consistently seeking ways to amplify our community’s voices and vision—and to take action to disrupt individual and organizational biases. Our financial resources not only allow us to package competitive bids that bring diverse conventions and sporting events to our community, but also to prepare hospitality partners with inclusivity training so we can welcome visitors in a way that helps them realize Greater Madison as a place for all.
Developing
Through investments in workforce development initiatives and career pathways programming, The Foundation helps to strengthen our community by fueling the pipeline of career opportunities in hospitality.
Enriching
The Foundation provides support to organizations and initiatives that ensure more residents can experience the benefits of taking part in all that Greater Madison has to offer, with an emphasis on ensuring the youngest of our residents have opportunities to enjoy the amenities being developed in our destination.
To learn more about recent initiatives supported by the Destination Madison Foundation, view the links below:
- Supporting research and development of the Lake Monona Waterfront Design Challenge
- Funding inclusive hospitality worker training via HospitableMe
- Awarding more than $450,000 in MASC Youth Grants since 2011
The Destination Madison Foundation, Inc. is a 501(c)(3), not-for-profit organization, founded by Destination Madison in 2005. Guided by a Board of Trustees, it provides a means for accepting tax-deductible contributions to support the Strategic Plan of Destination Madison. ns.
