Downtown Madison

Vibrant and unexpected. Where tradition meets innovation. Free thinking and free speech. Bucky the Badger and bucking the trends. Downtown Madison is a complex and wonderful part of our community. Always evolving and never boring. Set on an isthmus between two scenic lakes and centered around the Wisconsin State Capitol, there’s always something to do.

Come explore what downtown means to us who live here and see how to make it part of your Madison experience.

Downtown Events

Fun events happening across the isthmus daily.

See Upcoming Events


Plan your trip and get the lay of the land, all in one place.

Get Answers

Annual Events

Make plans to visit downtown Madison for one of these annual events.

See What Happens Yearly


Get to know our city through delicious food.

Find Some Fare

Explore Downtown Attractions

Kid-friendly activities, only-in-Madison experiences and iconic sites to see.

Find Your Fun

Downtown Bars & Nightlife

Live music and local brews. Plus seasonal sips and comedy too.

Start the Party


Boutiques and shops filled with gifts and treats to take home.

Hit the Shops


Stay in style downtown. Rooms with views and in the heart of the action.

Rest Your Head

Downtown Story

Downtown’s vibe and personality is shaped by important events and people.

Walk Through Time

Getting Around

Tips for traveling and navigating on foot, by car, bus or bike.

Get Downtown

A list of the top 10 local favorites to try in Madison, WI

Check Out "With Love, Madison"

Find all the inspiration to plan your next trip.

Learn More

Top 10 Things to do Downtown

Madison Local, Sarah Davidson shares her favorite downtown spots. From food and drink, to museums and getting on the lakes.

Learn More

Win a Free Stay!

Enter to win a free hotel stay and a craft beverage experience!

Learn More








Our Downtown Partners

Downtown Madison Inc logo

Visit Downtown Madison logo

City of Madison logo