Vibrant and unexpected. Where tradition meets innovation. Free thinking and free speech. Bucky the Badger and bucking the trends. Downtown Madison is a complex and wonderful part of our community. Always evolving and never boring. Set on an isthmus between two scenic lakes and centered around the Wisconsin State Capitol, there’s always something to do.
Come explore what downtown means to us who live here and see how to make it part of your Madison experience.
Plan your trip and get the lay of the land, all in one place.
What’ll you have? Get to know our city through delicious food.
Find Some Fare
Kid-friendly activities, only-in-Madison experiences and iconic sites to see.
Find Your Fun
Live music and local brews. Plus seasonal sips and comedy too.
Start the Party
Boutiques and shops filled with gifts and treats to take home.
Hit the Shops
Stay in style downtown. Rooms with views and in the heart of the action.
Rest Your Head
Downtown’s vibe and personality is shaped by important events and people.
Walk Through Time
Tips for traveling and navigating on foot, by car, bus or bike.
Get inspired with a complete guide of things to do and places to see during your visit.
How are we reopening to visitors? Check out our reopening page for full details.
Our Downtown Partners