A white woman and a white man during the run course of IRONMAN Wisconsin. Running down State Street with the State Capitol behind them.

Focal Flame Photography

IRONMAN WISCONSIN

IRONMAN Wisconsin continues to be one of the best in the world. Over 2,500 athletes head out on a daylong adventure to swim 2.4 miles, bike 112 miles and run a full 26.2 mile marathon, all to hear “YOU ARE AN IRONMAN” at the iconic finish line in downtown Madison.A logo that includes an outline of the state of Wisconsin with the Capitol building and Monona Terrace at the bottom and reads:Wisconsin Festival Weekend Presented by Ironman

IRONMAN Wisconsin 2024 has ended. Stay tuned for 2025 race information.

Sign up for the Madison Area Sports Commission e-newsletter for information on IRONMAN WI and more!

Book your hotel for IRONMAN 2025

To receive special discounted IRONMAN Wisconsin and IRONMAN 70.3 Wisconsin hotel rates for 2025, you must book through the official online housing system. Reservations will not be accepted directly through the hotels. To make a reservation, please click the link below.

The hotel block will open for reservations on Thursday, September 5th, 2024, at 10 a.m. CST.
Reservations will be available until August 15th, 2025, at 11:59 p.m. CST. 

If you have any questions about the IRONMAN WI 2025 hotel block, please e-mail services@destinationmadison.com for assistance.


Experience Madison with deals and discounts

Downtown Gold Certificate

Check your athlete bag for a $20 gift card to any of Madison's downtown businesses.
Click here for a list of eligible downtown restaurants, shops and more.