Madison Area Sports Commission

We make events aspirational. Experiences memorable. Relationships unforgettable.

Welcome to Madison, WI—the place with a lake-city-lake landscape that creates a perpetual playground. A place where inspiration is found in sparkling lakes, winding trails, rolling hills and roaring stadiums. Athletes love that our scenery is stunning. But that’s just the beginning.

Our team has 50+ years of experience bringing sports of all sorts to Madison. Our creativity and flexibility means we’re focused on making every event a perfect fit. Plus, we’re the kind of people who earn trust, create confidence and form friendships that last long after the championship game is done.

Get set to compete in a city where athletes are inspired to run faster. Climb higher. Bike further. Lift stronger. Stay longer.

A group of fans celebrate in the stands at a Forward Madison soccer game

Stellar Sports Town

We’re home to the Wisconsin Badgers. Been ranked “Fittest City” more times than we can count. We’ve got a growing pro team scene. When you host in Madison, we'll be your biggest fans.

An aerial shot of Ashley Field, a football field with bleacher seating and a large parking lot.

Hotels & Unique Venues

We’re connected to specialty venues whether you want college facilities, a curling club, a sportsplex or a place to race BMX. And we have 12,000 regional hotel rooms to host athletes and fans.

A group of five IRONMAN competitors run up State Street with the large, red marquee Orpheum sign in the background and green foliage surrounding them

High-Profile Host City

We welcome 16 WIAA state tournaments a year. The CrossFit Games came—and stayed—for six years. We’ve been shouting “You. Are. An. IRONMAN!” for 21 years and counting. 

A group of kids and their coaches in blue soccer uniforms

Youth Grant Donations

The MASC Youth Grant gives all kids the opportunity to play sports, while teaching teamwork skills. We invite everyone to read recent recipient stories and consider making a donation.

A man riding a bike with an attachment at the front for his dog and a woman riding her bike behind him on the LakeMonona Loop.

Sustainable & Walkable

5 lakes. 200+ miles of biking and hiking trails. 270 parks. 100+ LEED-certified buildings. 300+ shops, restaurants and more, walkable from the Capitol. Here, it's easy to get around and go green.

Female athlete celebrating at IRONMAN Wisconsin finish line

Reviews and Rankings

From being voted #1 Best Swim and #3 Best Race by IRONMAN athletes, to our Sports Destination Management mention for our CrossFit Games "social slam dunk" we're rocking the rankings.

Meet the Madison Area Sports Commission

Our team has 50+ years of experience bringing sporting events to Greater Madison. We pride ourselves on building relationships that go beyond the business card and can say with confidence that you'll find us to be hardworking, passionate, approachable and fun.

Our Roster of Unforgettable Events

From city-wide events like IRONMAN Wisconsin and the CrossFit Games to youth sports tournaments and NCAA championships, we have the experience to back up any level of competition with ease.

MASC Resume of Events 2