Madison Area Sports Commission
We make events aspirational. Experiences memorable. Relationships unforgettable.
Welcome to Madison, WI—the place with a lake-city-lake landscape that creates a perpetual playground. A place where inspiration is found in sparkling lakes, winding trails, rolling hills and roaring stadiums. Athletes and fans love that our scenery is stunning. But that’s just the beginning.
Our team's creativity and flexibility means we’re focused on making every event a perfect fit. Plus, we’re the kind of people who earn trust, create confidence and form relationships that last long after the championship game is done.
Get set to compete in a city where athletes are inspired to run faster. Climb higher. Bike further. Lift stronger. Stay longer.
We’re home to the Wisconsin Badgers. We’ve got a growing pro team scene. And here, women's sports are thriving. When you host in Madison, we'll be your biggest fans.
We’re connected to specialty venues whether you want college facilities, a curling club, a sportsplex or a place to race BMX. And, we have 12,000 regional hotel rooms to comfortably host athletes, families and fans.
We welcome 16 WIAA state tournaments a year. The CrossFit Games came—and stayed—for six years. We’ve been shouting “You. Are. An. IRONMAN!” for 24 years and counting.
5 lakes. 200+ miles of biking and hiking trails. 307 parks. 100+ LEED-certified buildings. 300+ shops, restaurants and more, near the Capitol building. Here, it's easy to get around and go green.
From being voted #2 Most Recommended North America race by IRONMAN athletes, to University of Wisconsin–Madison's ranking as #8 Best College Town for Sports on USA Today's 10Best list, we’re rocking the rankings.
Meet the Madison Area Sports Commission
Our team has 50+ years of experience bringing sporting events to Greater Madison. We pride ourselves on building relationships that go beyond the business card and can say with confidence that you'll find us to be hardworking, passionate, approachable and fun.
Our Roster of Unforgettable Events
From city-wide events like IRONMAN Wisconsin and the CrossFit Games to youth sports tournaments and NCAA championships, we have the experience to back up any level of competition with ease.
New & Coming Soon
Rally Madison FC is the first women’s sports franchise to call the iconic Breese Stevens Field home. Madison has joined a growing network of 90+ USL W League teams across the country, creating a new pathway for women in the sport and empowering top college players to pursue their professional dreams. Learn more and visit the 2027 season deposit page here.
WIAA football, boys basketball, golf, wrestling and softball will continue to be hosted in Badger facilities through 2033! We look forward to welcoming top-tier high school teams and their fans for many years ahead. Read the press release here and check out our recent interview with Stephanie Hauser of WIAA and Jamie Patrick of MASC.
Good Morning Sports, an event series presented by the Madison Area Sports Commission, is back in action to connect you to the most fascinating stories and people in the sports industry. Sign up for the MASC e-newsletter for updates on our October and December events.
Sign Up for Our Monthly MASC E-News!
Stay in the know on sports of all sorts by signing up for our MASC monthly e-newsletter! When you do, we’ll send you updates on Madison’s sports event calendar, announcements about competitions coming to our capital city, plus information about how to support our mission via volunteer opportunities and our Youth Grant program.
