Madison Area Sports Commission

We make events aspirational. Experiences memorable. Relationships unforgettable.

Welcome to Madison, WI—the place with a lake-city-lake landscape that creates a perpetual playground. A place where inspiration is found in sparkling lakes, winding trails, rolling hills and roaring stadiums. Athletes love that our scenery is stunning. But that’s just the beginning.

Our team has 50+ years of experience bringing sports of all sorts to Madison. Our creativity and flexibility means we’re focused on making every event a perfect fit. Plus, we’re the kind of people who earn trust, create confidence and form friendships that last long after the championship game is done.

Get set to compete in a city where athletes are inspired to run faster. Climb higher. Bike further. Lift stronger. Stay longer.

A group of fans celebrate in the stands at a Forward Madison soccer game

Stellar Sports Town

We’re home to the Wisconsin Badgers. Been ranked “Fittest City” more times than we can count. We’ve got a growing pro team scene. Madison loves cheering on sports of all sorts, so you always have a built-in fan base.

An overheard view of the pickleball courts at Wyndham Hills Park in Sun Prairie

Hotels and Unique Venues

We’re connected to specialty venues whether you want college facilities, a curling club, a sportsplex or a place to race BMX. And we have 12,000 regional hotel rooms to host athletes and fans.

A muscular white woman with bright blue hair climbs a rope outdoors at the CrossFit games.

High-Profile Host History

We welcome 16 WIAA state tournaments a year. The CrossFit Games came—and stayed—for six years. We’ve been shouting “You. Are. An. IRONMAN!” for 21 years and counting. 

A white man and a white child stand in front of a Jump ARound sign with their hands up in shapes of Ws

Campus and City Connections

All the amenities of a capital city are multiplied by being home to a B1G Ten University. Our connections make everything from permits to parking easy.

A man riding a bike with an attachment at the front for his dog and a woman riding her bike behind him on the LakeMonona Loop.

Sustainable and Walkable

5 lakes. 200+ miles of biking and hiking trails. 270 parks. 100+ LEED-certified buildings. 300+ shops, restaurants and more, walkable from the Capitol. Here, it's easy to get around and go green.

Female athlete celebrating at IRONMAN Wisconsin finish line

Reviews and Rankings

From being voted #1 Best Swim and #3 Best Race in the IRONMAN Global Athletes’ Choice Awards to being recognized by WalletHub as “#3 Best State Capitols for Safety” Madison is rocking the rankings.

Meet the Madison Area Sports Commission

Our team has 50+ years of experience bringing sporting events to Greater Madison. We pride ourselves on building relationships that go beyond the business card and can say with confidence that you'll find us to be hardworking, passionate, approachable and fun.

Our Roster of Unforgettable Events

From city-wide events like IRONMAN Wisconsin and the CrossFit Games to youth sports tournaments and NCAA championships, we have the experience to back up any level of competition with ease.

MASC Resume of Events 2