Dane County is currently in Phase 2 of a structured re-opening, with many businesses operating at 25 to 50 percent capacity. Please check with individual businesses before visiting.

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People walk outside at Hilldale Shopping Center

Photo by Rob Harris

Become a Partner

Join businesses like Hilldale Shopping Center as a partner of Destination Madison.

Hospitality Businesses

Visitors come to Madison and Dane County and while they are here they spend money. They dine, they shop, they stay overnight and when they depart, they leave their dollars behind. And YOU can benefit from their investment.

Open the door to new opportunities and discover how you can put your business directly in front of this lucrative customer base.

Discover our partner benefits below, check out our levels and pricing and let us know if you'd like to learn more!