The Alliant Energy Center is a 164-acre campus located at the gateway to downtown Madison. Four versatile venues offer flexibility to secure exactly what you need. Need pavilions for livestock? You've got it. Exhibition space for up to 360 8x10 booths? Done. Want the entire campus? We've supported everything from World Dairy Expo to the CrossFit Games, and can transform the space to fit your needs. 


  • Nearly 630,000 total square feet of functional space
  • 29 acres of green space
  • 5,800 on-site paved parking spaces
  • Award-winning in-house catering services
  • Event coordinator, decorating service, ushers and laborers available on-site
  • Attached Clarion Suites Hotel with access to Exhibition Hall via an enclosed walkway


Pavilion #1 is heated for year-round use and features:

  • Exhibition pavilion with 90,000 square feet of flexible, functional space
  • 7,900 square foot pre-function area
  • Cattle capacity of up to 800
  • Horse capacity of up to 400
  • 120' clear span
  • Covered wash bays, manure storage and outdoor walkways
  • Access to milking parlor in Pavilion #2
  • Office space, restrooms, showers and concessions
  • Wi-Fi and PA system

Pavilion #2 features:

  • Exhibition pavilion with 200,000 square feet of flexible, functional space
  • Cattle capacity of up to 1,800
  • Horse capacity of up to 900
  • 120' clear span
  • Office space, restrooms and concessions
  • Covered wash bays, manure storage and outdoor walkways
  • Milking parlor
  • Wi-Fi and PA system
  • Access to showers in Pavilion #1 


  • 255,000 gross square footage
  • 150,000 square feet of convention and meeting space
  • 100,000 square feet of unobstructed exhibit space
  • Space for 650 exhibit booths (10' x 10')
  • 30' high clear span ceilings
  • 75,000 square foot secured freight yard
  • 14 meeting rooms with a total of 20,000 square feet of meeting and conference space


  • 10,231-person capacity
  • 20,000-75,000 square feet of flexible, functional space
  • Multi-purpose venue suitable for a variety of surfaces including dirt, ice, basketball court, carpet, concrete, AstroTurf, Homesote and Sport Court
  • Updated suites, locker rooms, lobbies, sound system, video scoreboard and lighting system
  • Exhibit space for up to 360 - 8' x 10' booths


  • 29 acres of natural green space on a six-acre isthmus encircled by two ponds
  • Paved roadways and pathways that are easily accessible and visible from John Nolen Drive and Rimrock Road
  • 1200 amps, 208 volts, 3 phases of electrical power onsite
  • Portable ticketing booths, trash receptacles, picnic tables and show-mobiles for stage performances


Travel Green Wisconsin LogoThe Alliant Energy Center is one of the largest organizations in Madison to receive Travel Green Certification for its efforts to help build sustainable tourism in Wisconsin through its use of green space on Willow Island and environmentally-friendly purchasing practices. The Alliant Energy Center also partnered with Johnson Controls to implement energy-saving measures in Exhibition Hall, which include energy-efficient lighting and upgrades to reduce gas emissions.

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