FACILITY FEATURES AND SERVICES
- Nearly 630,000 total square feet of functional space
- 29 acres of green space
- 5,800 on-site paved parking spaces
- Award-winning in-house catering services
- Event coordinator, decorating service, ushers and laborers available on-site
- Spark by Hilton Madison Central at the Alliant Energy Center is a newly renovated hotel with access to the Exhibition Hall via a climate-controlled, enclosed walkway.
NEW HOLLAND PAVILIONS
Pavilion #1 is heated for year-round use and features:
- Exhibition pavilion with 90,000 square feet of flexible, functional space
- 7,900 square foot pre-function area
- Cattle capacity of up to 800
- Horse capacity of up to 400
- 120' clear span
- Covered wash bays, manure storage and outdoor walkways
- Access to milking parlor in Pavilion #2
- Office space, restrooms, showers and concessions
- Wi-Fi and PA system
Pavilion #2 features:
- Exhibition pavilion with 200,000 square feet of flexible, functional space
- Cattle capacity of up to 1,800
- Horse capacity of up to 900
- 120' clear span
- Office space, restrooms and concessions
- Covered wash bays, manure storage and outdoor walkways
- Milking parlor
- Wi-Fi and PA system
- Access to showers in Pavilion #1
EXHIBITION HALL
- 255,000 gross square footage
- 150,000 square feet of convention and meeting space
- 100,000 square feet of unobstructed exhibit space
- Space for 650 exhibit booths (10' x 10')
- 30' high clear span ceilings
- 75,000 square foot secured freight yard
- 14 meeting rooms with a total of 20,000 square feet of meeting and conference space
VETERANS MEMORIAL COLISEUM
- 10,231-person capacity
- 20,000–75,000 square feet of flexible, functional space
- Multi-purpose venue suitable for a variety of surfaces including dirt, ice, basketball court, carpet, concrete, AstroTurf, Homasote and Sport Court
- Updated suites, locker rooms, lobbies, sound system, video scoreboard and lighting system
- Exhibit space for up to 360 8' x 10' booths
WILLOW ISLAND
- 29 acres of natural green space on a six-acre isthmus encircled by two ponds
- Paved roadways and pathways that are easily accessible and visible from John Nolen Drive and Rimrock Road
- 1200 amps, 208 volts, 3 phases of electrical power onsite
- Portable ticketing booths, trash receptacles, picnic tables and show-mobiles for stage performances
GETTING TO ALLIANT ENERGY CENTER
Getting to Monona Terrace and downtown hotels from the airport takes less than 15 minutes, making travel quick and convenient for your event attendees. Ground transportation from the airport is available, including taxis, ride share (Uber, Lyft, etc.), rental cars, courtesy vehicles from hotels and Madison Metro Bus Rapid Transit which delivers fast, frequent service with all-electric buses on several routes.
A BCycle e-bike rental station is located across the street in front of the Madison Marriot South at 706 John Nolen Dr. for adventurers who are interested in exploring Madison's incredible system of trails. A protected bike and walking trail runs parallel to John Nolen Dr. for easy access to 300+ restaurants and attractions downtown.
TRAVEL GREEN
The Alliant Energy Center is one of the largest organizations in Madison to receive Travel Green Certification for its efforts to help build sustainable tourism in Wisconsin through its use of green space on Willow Island and environmentally-friendly purchasing practices. The Alliant Energy Center also partnered with Johnson Controls to implement energy-saving measures in the Exhibition Hall, which include energy-efficient lighting and upgrades to reduce gas emissions.
ENHANCE THE ATTENDEE EXPERIENCE
We offer several free trails your meeting attendees can use to explore our local culture and gain new experiences during their time in Madison:
- Madison Like a Local: A digital travel itinerary designed to help meeting attendees explore the city’s best local offerings beyond the meeting agenda. All stops are walkable from Monona Terrace and downtown hotels.
- Wright in Madison: This self-guided journey takes you through the places where famed architect Frank Lloyd Wright lived, learned and found his inspiration, revealing Madison's crucial influence on his legacy.
- Madison By Bike: Hop on an e-bike rental and pedal across four Madison bike trails, each with their own vibe, and stop along the way to redeem exclusive discounts and earn prizes.
- Madison on Tap: A roadmap to 30+ breweries, cideries and distilleries in the Madison area, with discounts and prizes along the way.
Meeting Resources
