Dane County is currently in Phase 2 of a structured re-opening, with many businesses operating at 25 to 50 percent capacity. Please check with individual businesses before visiting.

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A couple shops at a bookstore

Photo by Focal Flame Photography


Tourism is a billion-dollar industry in Dane County — and growing.

Destination Madison is the official destination marketing organization for the Madison area, presenting our community as an ideal location for conventions, events and leisure visits. 

We partner with local businesses to inspire a love of Madison, and drive economic growth. With targeted packages designed for hospitality businesses that fit just about any budget, you can select a level that aligns with your goals. We also offer a variety of partnership options for corporate businesses that want to drive Greater Madison's economy forward.

Need more info? Fill out the form and our partnership team will contact you to discuss details about the benefits for your business. 

Learn how you can get involved by selecting an option below. 


Partner Login

Log into the Partner Extranet to upload files and more

Programs & Events

View our upcoming offerings for partners

Search & Directory

Check out the list of our current partners

Deals & Discounts

View and submit deals and discounts


View and submit local public events

Update Your Listing

A how-to guide on updating your listing

Submit Your Photos

Submit photos from your business or event