Tourism is a billion-dollar industry in Dane County—and growing.
Destination Madison is the official destination marketing organization for the Madison area, presenting our community as an ideal location for conventions, events and leisure visits. Our mission is to drive economic development in our community through tourism.
With targeted packages designed for hospitality businesses that fit just about any budget, you can select a level that aligns with your goals. We also offer a variety of partnership options for corporate businesses who want to drive greater Madison's economy forward.