Two men and one woman clink glasses while dining on an outdoor patio at Great Dane, surrounded by foliage

Photo by Focal Flame Photography


Tourism is a billion-dollar industry in Dane County — and growing.

Destination Madison is the official destination marketing organization for the Madison area, presenting our community as an ideal location for conventions, events and leisure visits. 

We partner with local businesses to inspire a love of Madison, and drive economic growth. With targeted packages designed for hospitality businesses that fit just about any budget, you can select a level that aligns with your goals. We also offer a variety of partnership options for corporate businesses that want to drive Greater Madison's economy forward.

Need more info? Fill out the form and our partnership team will contact you to discuss details about the benefits for your business. 

Learn how you can get involved by selecting an option below. 


Partner Login

Manage your account, add contacts & update listings

Programs & Events

View webinar recordings and upcoming events

Search & Directory

List of local businesses & organizations

Partner Anniversaries

Help us celebrate these business milestones

Deals & Discounts

Check out happy hours, hotel savings and more

Community Events

View and submit local public events

Submit Photos

Upload your image files to Destination Madison

COVID-19 Resources

Public health guidelines, small business resources & relief fund information