2023 Impact Report - Website by Destination Madison


Tourism is a billion-dollar industry in Dane County — and growing.

Destination Madison is the official destination marketing organization for Dane County, presenting our community as an ideal location for conventions, events and leisure visits. 

We partner with local businesses to inspire a love of Madison, and drive economic growth. With targeted packages designed for hospitality businesses that fit just about any budget, you can select a level that aligns with your goals. We also offer a variety of partnership options for corporate businesses that want to drive Greater Madison's economy forward.

Learn more about how you can get involved by selecting an option below.

Learn More about becoming a partner


View the 2023 Impact Report


Madison Brand Video

View the toolkit below to learn more about our Madison brand video and how you can use it to share with your community.

Need more info? Fill out this form and our partnership team will be in touch with details!


Partner Login

Manage your account, add contacts & update listings

Programs & Events

View webinar recordings and upcoming events

Search & Directory

List of local businesses & organizations

Deals & Discounts

Check out happy hours, hotel savings and more

Community Events

View and submit local public events