Hilton Madison Monona Terrace
© Hilton Madison Monona Terrace


Tourism is a billion-dollar industry in Dane County—and growing. We welcome Greater Madison businesses looking to partner with us to continue strengthening our destination and the quality of life we all enjoy.



The GMCVB is the official destination marketing organization of Greater Madison, presenting our community as the ideal location for conventions, events and leisure visits. We provide targeted exposure with regional and national audiences, direct sales opportunities, free educational events and dynamic promotions that feature our partners.
Partner Search


Last year, visitors to Dane County generated nearly $2.0 billion in total business sales—a 6.2% increase in tourism dollars spent over the previous year! Our partners-first philosophy means that more than 500 businesses are first in line to welcome those visitors and deliver a destination experience. Collectively, our tourism efforts mean new money is spent in our community which supports jobs, lowers taxes and improves amenities in our area.



  • Secure new events and conventions
  • Provide services and support to those events
  • Entice leisure travelers to visit our destination
  • Deliver destination information to visitors
  • Conduct and analyze tourism research
  • Promote our partner businesses through marketing and PR
  • Build our local economy!

Learn more about the benefits of becoming a partner.


We’re always looking for ways to highlight our hospitality and business partners in our Monday Morning Coffee Break and Business Builder Monthly e-newsletters.

Have photos to share for use in destination marketing? Submit them here!
Want to be a featured partner in BBM? Fill out our form!
Have a partner-to-partner offer to share? Send us an email!
Celebrating an anniversary milestone? Share it!
Making headlines in regional or national media? Let us know the link!



Partner Highlights

GMCVB Partner Event

Join us for FREE educational events

One of the benefits of being a GMCVB partner is getting invited to attend free educational events throughout the year.

B3 Business Builder Breakfast

Coming up on our calendar: Business Builder Breakfast

Register now for this morning session that’s all about maximizing your partnership!

Save the Dates

Save the date for our 2017 series of educational events.