Tourism is a billion-dollar industry in Dane County — and growing.

Destination Madison is the official destination marketing organization for Dane County, presenting our community as an ideal location for conventions, events and leisure visits. 

We partner with local businesses to inspire a love of Madison, and drive economic growth. With targeted packages designed for hospitality businesses that fit just about any budget, you can select a level that aligns with your goals. We also offer a variety of partnership options for corporate businesses that want to drive Greater Madison's economy forward.

Learn more about how you can get involved by selecting an option below.

Need more info? Fill out this form and our partnership team will be in touch with details!


Partner Login

Manage your account, add contacts & update listings

Programs & Events

View webinar recordings and upcoming events

Search & Directory

List of local businesses & organizations

Deals & Discounts

Check out happy hours, hotel savings and more

Partner Anniversaries

Help us celebrate these business milestones

Community Events

View and submit local public events

Submit Photos

Share your fun photos with us for a chance to be featured in our marketing.

COVID-19 Resources

Public health guidelines, small business resources & relief fund information