Two adults hold hands while a young child runs ahead of them as they hike through a wooded forest during Fall

Photo by Focal Flame Photography

Privacy Policy


The Greater Madison Convention & Visitors Bureau, Inc. d/b/a Destination Madison (“DM,” “we,” “us,” or “our”) takes seriously the confidentiality of your personal information. The following Privacy Policy describes how we collect and use information through this website. By accessing or using this website, you hereby agree to the terms of this Privacy Policy and consent to the collection and use of information as discussed in this Privacy PolicyIf you do not agree to the terms of this Privacy Policy, do not access this website.

DM may change this Privacy Policy at any time. All changes will be effective immediately upon posting to this website. Material changes will be conspicuously posted on this website. By accessing or using this website after changes are posted you agree and consent to all changes.

Access from Outside the United States

If you are visiting our website from outside the U.S., please be aware that your information may be transferred to, stored in, and processed in the U.S. (where our and our suppliers’ servers and databases are located and operated). The privacy and data protection laws and regulations of the U.S. may not be as comprehensive as those in the country from where you are accessing our website.


DM may collect any information you voluntarily share with us. DM may collect any content, record, or electronic communication of any kind, including without limitation your (1) contact information (name, mailing/email address, telephone number, etc.), (2) demographic information, and (3) other personal information that you may choose to provide to us.  We will use this information so that we may provide you with the information or services that you request, communicate with you and send you information and materials for marketing and other business purposes, subject to applicable laws and the terms of this Privacy Policy.

As a benefit to our partners, we share the contact information of our partners with our other partners, for example, through a member directory, master convention calendar, or mailing list. We do not sell, rent or loan any of your personally identifiable information to any unaffiliated third party.

In addition, we may collect, use and share aggregated information that does not uniquely identify you, which enables us to improve and enrich our services and website content. DM may use and share your information if DM believes it is necessary to operate this website or where disclosure may be required by law, or to protect DM's rights or the rights of others.


DM may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and our website, including Internet Protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), your device ID number, your approximate geographic location, your browser type, the pages you access on our website, the websites you access before and after Visiting our website, the length of time you spend on our website, date and time stamps, and clickstream data.

We may use this information to administer our website and its servers, to generate statistical information, to monitor and analyze website traffic and usage patterns, to monitor and prevent fraud, to investigate complaints and violations of our policies, and to improve our website’s content and the products, services, materials, and other content that we describe or make available through our website. We may combine this information with personally identifiable information, other collected information, and information obtained from third parties. The suppliers we use to provide our website may collect information about your Visits to our website and other websites.


DM may use cookies to track the use of our website and to facilitate and enhance your experience on our website. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Our website may use both cookies that we implement and cookies implemented by our suppliers and other third parties. Our cookies enable us to facilitate access to different aspects of our website. For example, by showing when and how you and others Visit our website, cookies help us to see which pages of the website are popular and which are not. Cookies can also help us to improve your enjoyment of this website, for example, by remembering your address or other personal information when you request information or services on the website.

Most web browsers automatically accept cookies, but you can disable this function. Please be aware that disabling cookies may impact your use and enjoyment of this website.

Embedded Content

The website may incorporate content, including feeds scripts embedded in the website’s code as well as visible content (for example, videos), provided by third parties. In some cases, those third parties may collect data about how you interact with their content.


The website uses third-party analytics tools (e.g., Google Analytics, provided by Google Inc.) to collect and process data about your use of the website, including when you Visit the website, URLs of the websites that you Visit prior to Visiting the website and when you Visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers.

Our analytics providers use this data to provide us with reports that we will use to improve the website’s structure and content. Our analytics providers may also use this data directly.  For more information on how Google uses this data, Visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners' sites or apps. You may opt out of Google’s use of this data by following the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent DM from using other analytics tools and will not prevent data from being sent to the website itself or to Google. You may disable cookies as discussed above, but that may impact your use and enjoyment of the website.

Third Party Ad Networks and Behavioral Advertising

We contract with service providers to serve ads on our behalf across the Internet and sometimes on this website. The website uses Google AdWords and Google Display Network (online advertising services provided by Google) and Facebook Tracking Pixel (an online advertising service provided by Facebook). They will collect anonymous information about your Visits to our website and your interaction with our products and services. They may also use information about your Visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on our website or on other sites that you Visit. The anonymous information is collected through the use of cookies, pixel tags, web beacons, and other technologies, which are industry-standard technology used by most major websites.

If you are a member of Facebook but do not wish Facebook to collect data relating to you via the website, we suggest that you hide social media platform plug-ins using an ad blocker or always log off completely from the social media platform before Visiting other websites and delete all related cookies.

If you do not want Google to collect and use this information you may Visit the Google Ad Settings page: Changing your Google ad settings will not in any way affect your ability to use our website.

Opting Out of Online Advertising

To opt-out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, Visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please Visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.

Sharing Information with our Suppliers

We may share information we collect with our website management and hosting suppliers, marketing and public relations service providers, email service suppliers, and other contractors, vendors and suppliers to provide the website and our products and services to you and as may otherwise be permitted by applicable law. We require our suppliers to comply with all applicable data privacy laws and regulations and they are authorized to use your personally identifiable information solely as necessary to provide the applicable services to DM.


DM may use your personal information to send you promotional communications. You have the opportunity to opt-out of receiving promotional communications from us at any time. To discontinue your receipt of promotional communications, simply click on the “unsubscribe” link in the body of the email.


We limit access to personally identifiable information about you to our employees and third-party agents who we reasonably believe need to have access to your information to provide you with the information or services described in this Privacy Policy.

This website has security measures in place to help protect against the loss, misuse and alteration of the information under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, DM uses industry-standard technology, such as Secure Socket Layers (“SSL”), to help safeguard against loss, misuse or alteration of data. In certain areas, the information passed between your browser and our system is encrypted with SSL technology to create a protected connection between you and our website to ensure confidentiality. If a breach into our security systems occurs, DM will notify you to the extent required under applicable law.


If you wish to have access to your personal information in our records, please contact us with your request at You may also request that we update your personal information or correct any factual errors that you believe may exist regarding this information.


This website may link to, or be linked to, other websites not maintained by or related to DM. DM is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites. To the extent that you disclose personally identifiable information to any third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. We encourage you to review the privacy policies of all other websites before disclosing your personal information to them.

Ownership of Collected Information

DM maintains full rights to any information collected on this website and may freely collect, use and disclose the information unless prohibited by this Privacy Policy or applicable law. Upon a change in control of DM or sale by DM of substantially all of its assets, any information owned by or in the control of DM may be transferred to the DM's successor. That successor will be bound by the terms of this Privacy Policy.

Access by Children

This website is not directed toward children under 13 years of age and DM does not knowingly collect or use information from children under 13 through this website.


If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Destination Madison
Attn: Privacy Team
22 E. Mifflin St., Suite 200
Madison, WI. 53703
608-255-2537, 608-258-4950 (fax),