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With Love, Madison

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Dane County Farmers' Market Wednesday Market

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The Impact of Hospitality on Madison and Dane County

A Look at 2025 Tourism Spending Trends

Every year Destination Madison receives data from Tourism Economics that shows the state of visitor impact on Madison and Dane County. The numbers represent the hard work and strategic plan execution done by our team and the day-to-day efforts of our hospitality industry to make Madison a place where visitors feel they belong.

Dive deeper into the numbers and discover how Destination Madison’s strategy and partnerships translate into real impact for our community.