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Good Morning Sports

Good Morning Sports

Rise and shine—it’s Good Morning Sports time!

Good Morning Sports is an event series presented by the Madison Area Sports Commission (MASC), bringing you behind-the-scenes stories from some of the most fascinating people in the industry. Meet and mingle with sports notables and like-minded community members who appreciate the energy, pride, tradition and ambition that combine to make athletics a beloved business.

Event registrations include an optional donation that benefits the MASC Youth Grant, a program that funds Dane County organizations and clubs that connect youth ages 17 and younger to sports.

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Past Events

July 22, 2026 — Designing the Home Team: Storytelling, Strategy and the Making of a Sports Brand
December 18, 2025 — Road to the Winter Olympics
March 31, 2025 — Launched: Meet the Pioneers of LOVB Madison Pro Volleyball
December 4, 2024 — Feats of Strength: The Heritage Behind Strongman
October 21, 2024 — Negotiating Sports: An Inside Look at Sports Business with Andrew Brandt | Watch the recording
September 16, 2022 — NCAA Volleyball: Its Rise, Its Championships & Its Moments | Watch the recording
September 8, 2022 — The Legacy of IRONMAN Wisconsin: 20 Years of Racing | Watch the recording
May 20, 2021 — American Family Field: The Rebranding of a Major League Ballpark
March 16, 2021 — March Madness: Making Sense of Advanced Stats with Ken Pomeroy

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Sign up for the monthly MASC e-news for updates on sports of all sorts. You'll be the first to know when our Good Morning Sports event registration goes live.