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A view inside of Fromagination, a specialty cheese shop, in downtown Madison

Photo by Focal Flame Photography

Downtown Shopping

Look no further than downtown Madison for the perfect gift, souvenir or treat. Looking to build the perfect charcuterie board, we’ve got you covered. If you’re in the market for a new outfit, take your pick. Seeking books, art or locally-made products, we’ve got that, too. Walk the Capitol Square and State Street to find anything – and everything – you need.

Explore More Downtown

Parking & Transportation

So, you’re planning a trip to downtown Madison? These transportation tips and parking...


From rooftop views to indoor pools, you can find your perfect fit with amenities for a solo trip or...


Catch the breeze along Lake Mendota. Stroll along State Street. Wander the halls of...

Bars & Nightlife

You name it, Madison’s got it. Live music, comedy and sightseeing downtown will pair perfectly...


Downtown, you’ll find restaurants and food carts serving up sushi, grass-fed burgers,...