Essential Madison Experiences are your guide to unforgettable times. Taste, explore and learn about one of the happiest cities in America. Don’t just sightsee, fully immerse yourself in hands-on adventures, and a culture that can only be found in Madison, Wisconsin.

Explore Madison

Ever wonder what makes Madison one of the happiest places in America? Maybe it’s the sparkling lakes. Maybe it’s the natural splendor. Or maybe it’s the spirit of creativity.

And the food? From liquor to ice cream, cocktails to mustard, Madison’s food scene is deliciously distinct. Savor a sip of sublime spirits. Craft a classic cocktail. Devour delectable, premium ice cream. Journey through a mustard adventure.

An exciting collection of experiences are waiting for you.

Come find out for yourself what makes Madison so unique!

Bitters Boot Camp Essential Madison Experience

Olbrich Gardens Garden to Glass: Totally Tropical Essential Madison Experience

Wisconsin Union Paint Madison Essential Madison Experience

A Betty Lou View of Madison Essential Madison Experience

Madison Concourse Hotel Build a Wisconsin Cheese Board Essential Madison Experience

Outdoor UW Paddle to the Point Essential Madison Experience

Outdoor UW Winter Walk Essential Madison Experience

National Mustard Museum Mustard Bites Essential Madison Experience

Sassy Cow Creamery Meet the Sassy Cows Essential Madison Experience

Iconic Olbrich_750x450 Experience

National Mustard Museum Group Tour Essential Madison Experience

Click here to learn more about how your business can become an Essential Madison Experience.


The Essential Madison Experiences were created by Destination Madison in partnership with Middleton Tourism and with support from the Wisconsin Department of Tourism.

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