Essential Madison Experiences are your guide to unforgettable times. Taste, explore and learn about one of the happiest cities in America. Don’t just sightsee, fully immerse yourself in hands-on adventures, and a culture that can only be found in Madison.

Savor Madison

From liquor to ice cream, cocktails to mustard, Madison’s food scene is deliciously distinct. Savor a sip of sublime spirits. Craft a classic cocktail. Devour delectable, premium ice cream. Journey through a mustard adventure.

An exciting collection of eclectic experiences are waiting for you. Are you ready?

Bitters Boot Camp Experience

Mustard Bites Experience

Distillery Tour Experience

Build a WI Cheese Board Experience

Explore Madison

Ever wonder what makes Madison one of the happiest places in America? Maybe it’s the sparkling lakes. Maybe it’s the natural splendor. Or maybe it’s the spirit of creativity.

Come find out for yourself what makes Madison so unique.

Paint UW Experience

Betty Lou Experience

Union Paddle Experience

State Street Stroll Experience

Sassy Cow Experience

Olbrich Garden to Glass Experience

Union Snowshoe Experience

Mustard Tour Experience