ONLY IN MADISON

Essential Madison Experiences are your guide to unforgettable times. Taste, explore and learn about one of the happiest cities in America. Don’t just sightsee, fully immerse yourself in hands-on adventures, and a culture that can only be found in Madison, WI.

Savor Madison

From liquor to ice cream, cocktails to mustard, Madison’s food scene is deliciously distinct. Savor a sip of sublime spirits. Craft a classic cocktail. Devour delectable, premium ice cream. Journey through a mustard adventure.

An exciting collection of eclectic experiences are waiting for you. Are you ready?

Bitters Boot Camp Essential Madison Experience

National Mustard Museum Mustard Bites Essential Madison Experience

Death's Door Distillery Tour Essential Madison Experience

Madison Concourse Hotel Build a Wisconsin Cheese Board Essential Madison Experience

Explore Madison

Ever wonder what makes Madison one of the happiest places in America? Maybe it’s the sparkling lakes. Maybe it’s the natural splendor. Or maybe it’s the spirit of creativity.

Come find out for yourself what makes Madison so unique.

Wisconsin Union Paint Madison Essential Madison Experience

A Betty Lou View of Madison Essential Madison Experience

Outdoor UW Paddle to the Point Essential Madison Experience

Capital City Food Tours Stroll Down State Essential Madison Experience

Sassy Cow Creamery Meet the Sassy Cows Essential Madison Experience

Olbrich Gardens Garden to Glass: Totally Tropical Essential Madison Experience

Outdoor UW Winter Walk Essential Madison Experience

National Mustard Museum Group Tour Essential Madison Experience