608 Day at Hilldale

Hilldale is celebrating everything great about the (608) with a daylong celebration this June 8th!

608 Day is our love letter to the locals. Homegrown tunes, hometown pride, and deals made just for you. Keep an eye on this page as updates are made frequently! This event is free to attend, but please tell us you’re coming by pre-registering here. This helps us know what to plan for.

 Music With a Mission, 11 AM – 6 PM

Meet us on The Green where local musicians will perform a set of their favorite songs for the non-profit of their choice. Show up, take in the tunes, and scan the QR code (or click the non-profit name below) to donate to their local non-profit. Here’s the lineup:

• Kevin Schneider, 11 AM – 1 PM | Performing for Dane County Humane Society
• Max Neal Handpan Music, 1:30 -3:30 PM | Performing for Second Harvest Foodbank
• Toco Beach Steelpan Trio, 4 – 6 PM | Performing for Art Lit Lab

🦩 Flamingo Friend, 12 – 2 PM

Say hello to our flamingo character friend who will be roaming Hilldale from 12-2 PM.

🎨 Glitter Tattoos, 12 – 2 PM

Get a Madison-inspired glitter tattoo from Funny Faces who will be setup on The Green from 12 – 2 PM.

🌈 Pride Family Portraits, 2 – 4 PM

Bring your kids, partners and chosen families for a professional photo op at the Hilldale Rainbow Wall, located between Shake Shack and Gigi’s Cupcakes. Proceeds benefit OutReach Madison. A limited number of photo slots are available from 2 – 4 PM on 608 Day, so registration is recommended. Registered families get priority, but photos will be taken on a first come-first served basis. More information + sign up here.

Here’s a look at some other happening on (608) Day:
-10:00am-8:00pm – Sidewalk and in-store sales, special deals at select retailers
-Café Hollander: Purchase a Lowlands Brewing Collaborative large “High Speed Wit” or Spicy Badger Bloody Mary for $6.08
-J. McLaughlin: Willow & Weld permanent jewelry will be popping up from 12:00pm-4pm; sip mimosas while you shop
-Kendra Scott: 6.08% off everything in-store and shop 2 for $80 select styles
-Levi’s: Free Levi’s tote with $100 purchase (while supplies last), $6.08 off any purchase over $25
-Lush Cosmetics: Create your own fun art, plus free skincare samples
-Macy’s: Free gift with any purchase of $68+ at Clinique and 15% off all Clinique products
-Paper Source: Create a Madison-inspired greeting card and shop $6 and $8 Paper Cut sidewalk deals
-Ulla Eyewear: 350 frames specially priced at $60.80, $160.80 and $260.80; pair new frames with a 3-for-1 lens offer. $6.08 of every sale benefits The River Food Pantry.


Plus, make a statement with our giant Madison-themed magnetic poetry wall, and play outdoor lawn games on The Green along with mini-golf set-up near Café Hollander.