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12 South Carroll Street
Madison, Wisconsin 53703

Fromagination – on the Capitol Square since 2007 – is a European-style cut-to-order cheese shop that showcases award-winning Wisconsin artisan cheese.  It also sells cheese companion items, a carefully edited selection of beer and wine, crackers and crisps, meats, chocolates, and table accessories.

Fromagination also serves lunch sandwiches and cheese plates, and take-out cheese platters for your special events. Looking for a special wedding reception component? Fromagination also offers cakes of cheese. With advance notice, customers may also participate in private group cheese classes.

Find a special gift of Wisconsin cheese among Fromagination’s selection of gift sets.  A variety of choices – by price and selection – make them a wonderful present for holiday time, or other special events.  Custom gift sets, created a la carte with advice from a Fromagination cheesemonger, are also available. Fromagination ships across the U.S. Send a special taste of Wisconsin to friends or family!

COVID-19 Status
Food & Drink
  • Catering:
  • Pet Friendly (Outdoor & Seasonal):
  • Hand Wash/Sanitizer Stations:
  • Open For Business:
  • Sneeze Guards/Contact Barriers:
  • Virtual Events: