Petphoria started due to the unconditional love Grace has for her dog, Beni. They lived in Los Angeles and would attend various dog events. Events such as barkday parties, barkmitzvahs, yappy hours, just to name a few (I know, you're probably thinking "SERIOUSLY?!" but yes, this was their weekend activity together).
When attending these events, Grace was looking for dog treats that were ready to gift (and looked good on your counter) and there was nothing on the market (shocking!). All the dog treats come in "elevated zip lock bags" and nothing luxurious. That's when Grace looked at Beni and said "let's make it happen".
While luxury dog treats is Petphoria's core product, we've expanded into many product categories since our opening! Shop with us and see what we're all about!