Saunaday

Saunaday is a modern Nordic-inspired thermal bathhouse in the heart of downtown Madison, reimagining the social sauna and urban bathing traditions for contemporary city life. Guests move through a two-hour, self-guided thermal ritual—flowing between cedar salt-scrub showers, Finnish saunas, steam, a cold plunge pool, and serene lounge spaces designed for deep relaxation and reconnection. Private experiences include Private Suites with personal saunas, cold plunges, and red-light therapy; Hinoki Hot Soak tubs inspired by Japanese onsen; and Infrared Sauna sessions for focused restoration. Saunaday offers visitors, locals, and groups a new kind of gathering place—a design-forward sanctuary where warmth, wellbeing, and community come together in the heart of downtown Madison.