Madison's Iconic Eats
Welcome to the Madison’s Iconic Eats Experience, a self-guided food tour where you’ll find the most iconic food in the capital city. Inspired by the popular social media series, this free mobile pass is your guide to dozens of local restaurants that bring the Madison food scene to life.
Eat at great spots found only in Madison and earn prizes along the way as you check into locally owned restaurants, diners, cafes and more. The Madison’s Iconic Eats Experience includes recommendations for global dishes, snacks exclusive to the capital city, sweet treats that shine and everything in between.
Sign up for free to receive Madison’s most iconic food lineup at your fingertips and earn great prizes as you dine, sip, taste and savor.
Earn prizes
Check into locations on the trail and earn points you can redeem toward exclusive prizes including a Madison's Iconic Eats Experience sticker, hat, Madison food scene sticker sheet and entry into our Madison's Iconic Eats Giveaway. See our giveaway terms and conditions.>
The Madison's Iconic Eats Grand Prize Giveaway package is valued at $375. Individuals must be 18 years or older to enter. A winner will be chosen on Dec. 1, 2026 and notified by a member of the Destination Madison staff. Employees, board members, committee members of Destination Madison / Madison Area Sports Commission, and their immediate family members and household members of each such employee, board member or committee member are not eligible to participate in or win this giveaway. No purchase necessary to enter.
