Two couples toast their beverages on board a Betty Lou Cruise

Photo by Focal Flame Photography

Become a Partner

Fill out the form below to submit your partnership information.

Partner Agreement

Let’s get started! Please fill out your business information below. Once your partnership becomes official, you will be able to log in to the Partner Extranet to edit your information, see updates and more at any time.

Your investment in Destination Madison supports economic growth and improves the quality of life for everyone in the community. Please note this partnership is specific to hospitality businesses (attractions, food and beverage, retail, meeting and event vendors, and transportation) and does not apply to non-hospitality or lodging businesses. Interested corporate partners can visit our corporate partnership page

Questions? Call us at 608-441-2623 or email at

A list of benefits associated with becoming a Destination Madison partner. For more information, email


(This information is published for visitor use)



(This information is for internal Destination Madison use only)



Create a description of your business/organization (word limit: 180 words). This description will appear on We suggest copying the About Us section from your website or social media.

The description will reflect info from your website and social channels

Please note this form allows up to 300 characters. If your description exceeds that, you may submit your 180-word description to

Please note this form allows up to 300 characters. If your description exceeds that, you may submit your 180-word description to


Upload your business's logo and at least one image for display on your web listing.

  • Listing Partners: 1 image
  • Express Partners: Up to 4 images
  • Plus Partners: Up to 6 images
  • Select Partners: Up to 8 images

Please submit high-resolution .jpg files (1400 x 1000 is ideal; cannot be smaller than 700 x 500).


  • Destination Madison retains the right to edit listing text. 
  • Partnership may be deductible only as a business expense.
  • Sales leads are confidential and may not be reproduced or distributed outside my individual business establishment. Non-compliance may result in partnership suspension. 
  • Materials provided by Destination Madison may not be reproduced for use by any other party, without written permission from Destination Madison. 
  • Partnership with Destination Madison may be terminated for cause and partnership dues will not be refunded.
  • My primary contact information is included in the password-protected Partner Directory unless I notify Destination Madison otherwise.
  • I acknowledge that this annual contract will renew automatically and I will be invoiced for the Partnership dues in January of each year, unless I notify Destination Madison of cancellation. 
  • Before signing the agreement, please read Destination Madison’s About Us page to understand our work, our impact in the community, and our commitment to Diversity, Equity, Accessibility and Inclusion.

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