Two couples toast their beverages on board a Betty Lou Cruise

Photo by Focal Flame Photography

Become a Partner

Fill out the form below to submit your partnership information.

Partner Agreement

Let’s get started! Please fill out your business information below. Once your partnership becomes official, you will be able to log in to the Partner Extranet to edit your information, see updates and more at any time.

Your investment in Destination Madison supports economic growth and improves the quality of life for everyone in the community. Please note this partnership is specific to hospitality businesses (attractions, food and beverage, retail, meeting and event vendors, and transportation) and does not apply to non-hospitality or lodging businesses. Interested corporate partners can visit our corporate partnership page. 

Questions? Call us at 608-441-2623 or email at

A document describing and listing the benefits of each level of partnership that Destination Madison offers.

An in detail description of each of the partner benefits.

Hospitality Partner Agreement Form