There are many things to consider before visiting a city these days. Click "Learn More" below to discover what a trip to Madison currently looks like, from the safety of visitors to what's open for business.

Individuals or businesses looking for COVID-19 relief resources, click here. Meeting planners go here for information about meeting in Madison.

Learn More




Essential Madison Experiences


Ever wonder what makes Madison one of the happiest places in America? Maybe it’s the sparkling lakes. Maybe it’s the natural splendor. Or maybe it’s the spirit of creativity.

And the food? From liquor to ice cream, cocktails to mustard, Madison’s food scene is deliciously distinct. Savor a sip of sublime spirits. Craft a classic cocktail. Devour delectable, premium ice cream. Journey through a mustard adventure.

Essential Madison Experiences are your guide to unforgettable times. An exciting collection of experiences are waiting for you.

Don’t just sightsee, fully immerse yourself in hands-on adventures, and a culture that can only be found in Madison, Wisconsin.


Coming Soon in 2020 & 2021

New Experiential Offerings From:


The Essential Madison Experiences were created by Destination Madison in partnership with Middleton Tourism and with support from the Wisconsin Department of Tourism.

Travel Wisconsin Logo