Urban Outfitters | UO Live
- Presented By: Allison Morris
- Dates: October 1, 2026
- Location: Majestic Theatre
- Time: 7:00 PM to 10:00 PM
- Price: Free
Urban Outfitters is heading to Madison for Game Day, and you’re invited to the main event.
We’re bringing UO Live straight to the University of Wisconsin-Madison for a huge Game Day activation featuring live music by Whatmore, The Linda Lindas and Mack Keane, food & drinks, free custom concert tees, and a photo booth!
WHAT: UO Live @ University of Wisconsin-Madison
WHEN: Thursday, October 1 @ 7 PM – 10 PM space is limited so please plan to arrive early
WHERE: Majestic Theatre
FREE ENTRY: 18+ event (valid physical government ID required at entry; 21+ IDs required for drinks)
RSVP HERE
Feel free to pass this along to your members, drop it in your group chats, or post it to your listservs!
We're also hosting a few other activations around campus throughout the week! Check out the full schedule and RSVP for our other campus events on our Eventbrite HERE. Keep an eye out for flyers around campus this week, and follow @urbanoutfitters to catch all the updates.
