Preferred Client Referral Program: YETI Edition
As someone who has already hosted in Madison, you know what makes this city work so well for meetings—the lake‑city‑lake setting, the walkability, the welcoming hospitality. In this industry, we know that trusted recommendations travel far. And yours means a lot.
That’s why we created the Destination Madison Preferred Client Referral Program: a way to share your insider knowledge, support a planner friend and help us share what makes Madison an unforgettable meeting destination. It’s a win-win-win.
How It Works
- Refer a planner friend by sharing this RFP link with them: https://www.visitmadison.com/meetings/referral-RFP/
- They submit an eligible RFP and include your name as the referrer.
- Upon eligibility verification, you'll both receive a premium YETI Hopper M12 backpack soft cooler!
Eligibility Requirements
- The referred planner must submit a current RFP or past RFP with a sourcing timeline.
- If they are not currently sourcing, the referring planner may instead provide an email introduction to Destination Madison staff by cc’ing salesteam@destinationmadison.com on an email intro to the referred planner.
- Eligible groups must be 200–1,000 on peak.
- Groups must be sourced through Destination Madison or the Madison Area Sports Commission.
- Repeat business may be eligible.
Giveaway Details
- Offer valid through December 31, 2027 or until supplies last
- One cooler per qualifying participant
- Backpack cooler is size M12 in Cape Taupe color with a Destination Madison logo imprint.
- Any post‑RFP contracting incentives are exclusive to Destination Madison and the client.
- This program may not be combined with other offers. But we do encourage you to enter our giveaway for a $5K sponsorship by signing up for the Madison Meetings Insider e‑news!
- Other restrictions may apply.
Share this link with a planner to submit their eligible RFP: https://www.visitmadison.com/meetings/referral-rfp/