Planner Toolkit

How can I get attendees excited to travel to Madison for my meeting? Where should I book a private dinner for the board? What are some unique venues for memorable offsite activities? These are questions we commonly hear from meeting planners, and we've developed this toolkit of resources to aid you in your planning. Can't find what you need or want to bounce an idea off us? Contact us—the Destination Madison Event Services team is here as an extension of your team.

People walking towards the Monona Terrace with the Capitol Building in the background

Attendance Building

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Three meeting attendees walking along the path near Monona Terrace

Attendee Safety

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A table filled with drinks and appetizers

Private Dining

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Event attendees in line for food at Garver Feed Mill reception

Off-Site Venue Search

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Meet the Event Services Team

(L to R: Amber Wiza, Director of Destination Services; Aly Catacutan, Event Services Manager)

Our reliable event services team is the perfect partner to ensure that your event not only runs smoothly, but leaves attendees feeling highly satisfied with their experience in Madison. From private dining recommendations to assistance with hotel room blocks or promotional signage, our team's expertise in hospitality, event planning, and all things Madison will allow you to focus on other aspects of your meeting. It’s the reason why our team receives consistent five-star reviews in post-event surveys. Contact us with any questions, concerns or special requests.

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Sign up for quarterly updates on what’s new in our destination and the events world, from direct flights and unique venues coming to Madison, to media rankings and hot tips for meeting planners.

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Two meeting attendees in front of catering table laughing

Vendor Guide

Search our event planning support partners to find the resources you need.

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Explore More

Local gems? Check. Bike rides and incredible sights? Check. Brewery discounts? Check. Help your attendees make the most of their trip to Madison with these free experiences!

Madison Like a Local

An adult and a child bike along a paved, wooded trail

Madison By Bike

Two women cheers beer at Octopi Brewing in Waunakee.

Madison On Tap

New! Madison Like a Local

Discover the lake-city-lake meeting place with Madison Like a Local, a digital travel itinerary designed to help meeting attendees explore the city’s best local offerings beyond the meeting agenda. Click here for general information about Madison Like a Local, then visit our planner resources page for FAQs and shareable promotional assets.