A group of young adults clink cocktail glasses while standing outside on a patio

Photo by Focal Flame Photography

Essential Madison Experiences

A hands-on experience, just for your group.

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Experiential Tourism


Our visitors desire to connect with our authentic community through immersive, hands-on experiences. They want to be enriched. They desire to learn and connect on a deeper level. They seek experiences they can post, share and talk about for years to come.

Essential Madison Experiences

Destination Madison is dedicated to creating economic impact through tourism promotion and development. The Essential Madison Experiences program develops immersive and memorable visitor experiences while strengthens, distinguishes and grows our destination’s reputation and image.

In 2017, we launched the Essential Madison Experiences to support existing attractions and authentic area assets in their efforts to create new visitor experiences. We are kicking off the next round of development in 2019 with experiences that will launch in 2020.

Want to learn more? Email experiences@visitmadison.com.


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