The Consultant: Joe Veneto is a 20-year veteran of the tourism industry with a track record of success working with local businesses to develop experiential tour and travel products. Joe is a committed professional who is ready to help you craft the specifics of your own experience; capitalizing on your strengths and creating an engaging product that is unique to you.
Destination Madison Services Team: Members of this team will be your main point of contact throughout the experience development and beyond. They will attend most workshops, as well as some 1 on 1 meetings and tests/previews.
Destination Madison Marketing, PR & Sales Teams: Members of these teams will attend various workshops and test/previews to better understand the experiences you are developing. They will take this knowledge and promote your experience to conventions, groups, leisure visitors and media.
Your Cohort: Together with up to 10 other organizations, and past Essential Madison participants, you will be supported by a driven group that is eager to collaborate and learn from each other.