Experiential Tourism

MADISON IS A DESTINATION FOR SEEKERS.

Our visitors desire to connect with our authentic community through immersive, hands-on experiences. They want to be enriched. They desire to learn and connect on a deeper level. They seek experiences they can post, share and talk about for years to come.

Essential Madison Experiences

Destination Madison is dedicated to creating economic impact through tourism promotion and development. The Essential Madison Experiences program develops immersive and memorable visitor experiences while strengthens, distinguishes and grows our destination’s reputation and image.

In 2017, we launched the Essential Madison Experiences to support existing attractions and authentic area assets in their efforts to create new visitor experiences. We are kicking off the next round of development in 2019 with experiences that will launch in 2020.

Want to learn more? Email experiences@visitmadison.com.

IN THE NEWS

"Salud! New class teaches home bartenders to build bitters for better cocktails," 2018
"Freshly picked cocktails," 2019
"Bitters are a longtime staple in Wisconsin bars. But a dash of bitters adds magical flavors to food, too," 2019
"3 Standout Madison Meeting Options That Will Get Your Group Outdoors," 2018
"A deeper level of tourism for visitors and locals alike in Madison, Eau Claire and Green Bay," 2018