A woman wearing running gear rings a bell after crossing the finish line at a race in downtown Madison

Photo by Focal Flame Photography

Choose Madison

Our award-winning destination provides the perfect backdrop for your event, from world-class restaurants to over hundred of miles of biking and hiking trails. And with five lakes located in the Madison area, there are always lakeside activities to explore all year-round.

Traveling with kids? Madison is filled with family-friendly attractions designed with kids in mind and a community full of avid sports fans ready to give your participants an enthusiastic welcome!

And, not only will we connect you with high-caliber facilities, but our team will walk you through a seamless event planning experience to ensure your event will run smoothly and be a success. We will be your biggest fan! 

The Madison Area Sports Commission works with Destination Madison to provide you with all of the visitor information you need to help in planning your visit to Madison. Choose Madison for your event. You'll be glad you did. 



Cheese curds. Award-winning chefs. Local ingredients. Too many food fests to list. Our restaurants...


Festivals every weekend to live music every night. Cooking classes to exhibit openings. Madison has...


From hotels near campus to pet-friendly digs, Madison has the options to make your stay feel just...


Welcome to Madison, Wisconsin. A thriving place with a feeling all its own. We’re walkable....

Itinerary Ideas

Get inspired and plan your trip to Madison with itineraries showcasing some of our favorite...


What does one of the world’s happiest cities look like? One of America’s fittest, most...