In the capital city, every second packs a punch. 5 lakes, 270 parks and beaches, 6,000 acres of greenery — and that’s just the outside. Inside, countless breweries are flowing, eateries are innovating and bands are jammin’ all within blocks — making it easy to connect with what you love. It’s what makes us, unmistakably Madison.


Start your day here
Bicyclists ride past a Lake Monona loop sign

9 AM

Bike the Lake Monona Loop. (BCycle e-bike rentals aplenty along the path.)

45 – 60 min bike ride

Bike elevator? Don't mind if we do
The Lake Monona bike loop runs along the shore in front of Monona Terrace

Local secret

Take the bike elevator (located off the Lake Monona Bike Loop at Monona Terrace) to get directly to the farmers’ market from Martin Luther King Jr. Blvd.

Next up: 2 min bike ride

Find goodies at the farmers' market
Two people sample salsa at the Dane County Farmers' Market

10:30 AM

Stop by the largest producer-only farmers’ market in the U.S. for fresh, squeaky cheese curds and local delights to fuel your next adventure.

Next up: 35-min drive

Hike the Ice Age Trail
A woman and a man hiking through a grassy section of the Ice Age Trail on a sunny day. The woman is wearing a backpack and the man is carrying a walking stick.


Hike the beautiful Ice Age National Scenic Trail -Table Bluff Segment featuring rolling hills and scenic overlooks.

Next up: 30 min drive

Bourbon paradise
Eight people of varying ages and races gather around a tour guide, who is talking about the distillery process on a tour of J. Henry Bourbon Distillery. They are all standing in front of large racks of hundreds of barrels.

3 PM

Transport to a bourbon paradise with a tasting and tour at J. Henry & Sons Bourbon Distillery.

Unmistakably Madison Moment
A person holds a small glass of bourbon as part of a bourbon flight at J. Henry and Sons Distillery

3:33 PM

Discover what it's like to taste award-winning craft drinks you didn’t know existed.

Next up: 30 min drive

From eatery to streatery (street + eatery)
Patrons fill a downtown Madison streatery on a spring evening

5:30 PM

Enjoy dinner at one of the 120+ restaurants downtown on State Street, the UW Campus, and near the Capitol. Or, head down Willy St. (Williamson Street) for even more local food and drink.

Next up: 5 – 25 min walk

Check out Madison's Newest Spot: Capitol East
The Sylvee Outdoors

6:30 PM

Realize that Madison breaks the Midwest mold and that innovation and counterculture don’t only live on the coasts. Within a few blocks in Madison's newest scene along East Washington Ave., you'll find The Sylvee, a Google Campus, an Art+Literature Lab and even an art bar!

Next up: 5 min walk

Catch a vibe
Nathaniel Rateliff Sylvee

8 PM

Vibe like a local at a show at The Sylvee.

Next up: 20 min walk / 4 min drive

Not ready to go home yet?
Streateries line downtown Madison on a spring evening

11 PM

End the evening your way. Head to the bars on the Capitol Square and State Street for craft beer, dancing (wrong moves only?!) or even a quiet rooftop bar.

Your Vibe, Your Stay

Wake up to the view of a glittering lake or sip drinks on your rooftop hotel bar. Wherever you stay in Madison, you'll find a spot to fit your vibe.

Indulge in the Local Food Scene

From craft breweries to sushi, finding a foodie spot in Madison is easy. Savor local fare in the city with the most eateries per capita out of any city in the U.S.


It’s not goodbye yet, is it?

We don't believe in mediocre moments here in the capital city. Just outside of Madison proper are incredible road biking and trails. That's why we're consistently ranked one of the most bikable cities in the world. 

Just minutes outside Madison, you'll find rolling hills ripe for adventure.