A man, woman, and small child shop the indoor Late Winter Farmers Market at Garver Feed Mill. They have shopping bags in hand and are surrounded by vendors selling microgreens

Photo by Focal Flame Photography

Four Season Farmers' Market

Eating fresh, and shopping the market is a favorite activity year-round.

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Like A Local

From Capitol to campus, sparkling lakes to rolling landscapes and innovative work to weekend fun, Madison is known for the people, places and things to do that create its unique culture. You can read about our accolades, but the best way to experience Madison is like a local!


Madison is the perfect place to visit if you love to dine! Our farm-to-table heritage means restaurants such as Graze and Harvest deliver menus that are local, seasonal and delicious. You can also taste-test your way through traditional Wisconsin fare in tavern-style settings like The Old Fashioned Tavern & RestaurantMore restaurant ideas.


The Greater Madison area is a mecca for microbreweries, wineries and distilleries. Stop in to sample a brew and take a tour at Wisconsin Brewing Company, or try a specialty cocktail at Old Sugar Distillery, which also offers free tours and tastings. Many visitors make a day of it and take the scenic drive to Botham Vineyards & Winery to taste their award-winning vine-to-bottle wine tasting in the tasting room, open March – December. Learn more about our craft brews and well-crafted wine and spirits.


Don't miss neighborhood destinations that offer block after colorful block of shopping experiences. State Street is a popular pedestrian mall that is home to unique shops such as Little Luxuries and The Soap Opera. On Monroe Street, explore both floors of gifts and kitchen gadgets at Orange Tree Imports, voted "Best of Madison" for more than 20 years. And on the westside, you won't want to miss Hilldale Shopping Center, home to stores like Sur La Table kitchen shop, Kate Spade and Michael Kors. If your tastes trend toward antiques, you'll find more than 28,000 square feet of furniture, collectibles and art at Odana Antiques, also on Madison's westside. More shopping ideas.


Madison is known for its vibrant urban scene, but there's so much for outdoor lovers to do, too! Our locals love the area for seasonal fun, from sailing and stand-up paddle boarding to skiing and snowshoeing. Our biking and hikinglakes and sports and recreation pages have endless ideas for outdoor fun. 


When the day is done, stay at one of our local hotels or bed and breakfasts! Some feature unique tributes to Madison, such as Graduate Madison's University of Wisconsin decorated lobby and rooms. Others are locally-owned, like The Buckingham Inn and The Livingston Inn, both bed and breakfasts near downtown Madison. A complete listing is available on our accommodations page.


Explore the legendary State Street, a central artery and shopping district in Madison. Explore the pedestrian mall as a local guide illuminates the street’s rich history. Sample the eclectic shops and sample local products. Dive into the life of a local with a Stroll Down State.


Tours & Tastings

Madison has food events and tours for every foodie. From ice cream to artisan cheese. Love craft...

Sunday Drive

If you're seeking more variety, plan ahead and add a leisurely Sunday drive to your weekend trip...

Biking Around Madison

Regardless of when you visit, don't forget your bike. Biking around Madison is a year-long...

Arts & Music

Often ranked among the best places for artists to live, Madison also serves as a vibrant place to...

Dairy Discovery

Wisconsin is known for its dairy and Madison's restaurant and retail relationship with dairy...

Fantastic Fish Fry

Finding a fantastic fish fry in Madison is easy. The hard part? Making a choice which to eat at. Let...

Badger Football Game Day Guide

It's easy to get lost in a sea of Badger red on game day in Madison.  Our itinerary has you...

History & Heritage

From capitol to campus and around every corner in Dane County, you'll love exploring the history...

Kid Friendly

Looking for kid-friendly itinerary ideas? Madison is a great place to discover destinations that...

Neat Neighborhoods

Madison is made up of eclectic neighborhoods, each with its own style and personality. Use this...

Shopping Experience

Madison plays host to hundreds of stores, from local boutiques to major malls. No matter the reason,...

Fun in the Sun

No matter what the season, there's always a reason to be out and about in Madison. Read on for...

Tourist at Heart

Whether you're a visitor or a resident, these attractions evoke the spirit of Madison, and...

University Highlights

You don't have to be a Badger to appreciate the University of Wisconsin-Madison! Throw on your...

Madison Winter Wonderland

Explore some of the best things to do in winter in Madison, WI! Try one of these mini-itineraries to...