In the capital city, you’ll find connection on every corner. 5 lakes, 270 parks and beaches, 6,000 acres of greenery — and that’s just the outside. Inside, breweries are flowing, eateries are innovating, and bands are jammin’ all within blocks. No matter the day, it’s easy to reconnect to what you love. It’s what makes us, unmistakably Madison.


Start Your Day Here
Farmers Market Shopper

9 AM

Bring a piece of Madison home with you (honey, cheese, and way more) and don’t forget those free samples at the Dane County Farmers' Market — the largest producer-only farmers' market in the U.S.

Next up: 1 min walk

Coffee with a view, anyone?
A man takes a picture of a woman with the Capitol building in the background as they enjoy sipping on coffee outside of Ancora coffee shop on King Street in downtown Madison

11 AM

Grab a coffee with a view, stroll through the State Capitol Building and relax on the Capitol Lawn.

Next up: 20 min stroll

State Street strolling
A couple walks across State Street in downtown with the Capitol Building in the background


Shop local and eat local as you make your way down State Street to Library Mall.

Next up: 3 min walk

Artsy exploration
A large jack sculpture inside the Chazen Museum of Art

2 PM

Explore the expansive (like 23,000+ works in the collection expansive!) Chazen Museum of Art. PS — It’s free.

Next up: 5 min walk

Lively vibes and a view at the Terrace
Dozens of people watching a concert at Memorial Union Terrace, sitting on the popular orange, yellow, and green terrace chairs. The people are facing the stage which is in front of Lake Mendota in the background on a sunny Summer day.

4 PM

Cold and refreshing — try some famous Babcock ice cream or craft beer at the lakeside Memorial Union Terrace.

Next up: 1 min walk

Unmistakably Madison Moment
A view of Memorial Union Terrace from the Lake Mendota shoreline. The sun is setting on a summer day and dozens of people are along the shoreline looking at the lake which is dotted with dozens of ducks.

4:15 PM

Take (or maybe even dip your toes) in the glittering waters of Lake Mendota, as you reconnect with those who matter most.

Next up: 20 min walk

From eatery to streatery (street + eatery)
Patrons fill a downtown Madison streatery on a spring evening

5:30 PM

Enjoy dinner at one of the 120+ restaurants downtown on State Street, the UW Campus, and near the Capitol. Or, head down Willy St. (Williamson Street) for even more local food and drink.

Next up: 5 – 25 min walk

Catch a show
Overture Center 1

7 PM

Catch a show at the Overture Center for the Arts.

Next up: 5 min walk

End with a view to remember
Monona Terrace and Madison skyline at night

9:30 PM

Fall even more in love with the Madison skyline.

Where to Stay & Rejuvenate 

Wake up with a view of a glittering lake or cozy up in a bed & breakfast, all romantic and quaint. Wherever you stay in Madison, you'll find rest and relaxation your way.

Indulge in the Local Food Scene

Relax on a patio with a view and reconnect with those who matter most while savoring the local fare. From Michelin star to fish fries, finding a foodie spot here is easy — we have the most eateries per capita out of any city in the U.S.

It’s not goodbye yet, is it?

We don't believe in mediocre moments here in the capital city. Wondering where this hidden gem is? Stroll the expansive outdoor gardens at Olbrich Botanical Gardens. 

Stop by the Thai Pavilion at Olbrich Gradens.