A panoramic view of a vibrant city skyline along a waterfront at sunrise, showcasing modern buildings and lush greenery.

What to Know Before You Go to Overture Center

When you buy a ticket to see a Broadway play, symphony orchestra concert, ballet, comedy show or other live performance at Overture Center, you're also buying a front-row seat to all the incredible things to do, see, eat and drink in downtown Madison and beyond. We've compiled all the best…

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MEETING IN MADISON: THE UNEXPECTED SPECS

If you’ve considered Madison as a meeting destination, you’re likely aware it’s home to five lakes. A Frank Lloyd Wright-designed convention center. And, of course, the chance to try cheese curds. In case you missed it, PCMA’s Convene magazine recently recognized Madison as “A unique blend…

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7 Breweries with Great Outdoor Spaces

Madison’s craft breweries are as cool as they come, so it’s no surprise that their outdoor spaces pack the personality, too. From lush countryside gardens, to urban patios tucked into small spaces – here’s where to find great places to drink outside in Madison. Want to kick it up a notch? Sign up…

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The Future of Tourism Amid Climate Change

Tourism is one of the largest economic drivers in Wisconsin. In the capital city of Madison—which happens to be one of only two U.S. cities on an isthmus—tourism thrives, thanks to a lake-city-lake landscape that offers four seasons of outdoor recreation opportunities. But as the climate continues…

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Music on the Lakes

Madison’s rich music scene adds two extra-special venues during the summer: Lakes Mendota and Monona. Each offers amazing views while highlighting a diverse and eclectic lineup that’s sure to get your toes tapping. All you have to do is pick your lake! Lake Mendota Memorial Union Terrace One of…

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