CREATIVITY CASE STUDY: HOW THE FITTEST CITY MAKES MADISON A PERFECT FIT
When you look at the lake-city-lake landscape in Madison, it’s easy to see how the terrain inspires a “fittest city” mindset. We swim. We bike. We run. We hike and climb. You might say our perpetual playground is a natural fit for welcoming world championships. But there’s something else the…
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