Meeting planners are navigating a new reality in 2026: Attendee safety isn’t just a consideration—it’s a core requirement. According to a November 2025 Future Partners report, more than 80% of planners now rank a “safe environment” as a critical factor when selecting a destination, and…
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If you’re in the meetings industry, it’s no secret that budgets are tighter and costs are on the rise, from A/V to F&B. That a city's reputation for safety is very important, as well as a city's welcoming atmosphere and ease of travel accessibility. Those factors alone may be the reason a study…
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It’s 4:45 p.m. Your meetings are done, but the day is still young. That’s when it’s time to discover one of the things that makes meeting in Madison so memorable: it’s walkable! Madison is famous for its isthmus — not just because that means our vibrant downtown sits between two sparkling…
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Today’s meeting planner checklist is L-O-N-G. A trending destination where attendees will flock to fill seats? Check. All the steps to run a meeting in person and online? Check. A place with standout safety standards? This one leaves a lot to consider. Today, safety goes beyond how crime…
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Planning an event in another city: it isn’t easy. Especially when you’re responsible for finding spaces that go beyond the ballroom, from board meetings and breakout sessions to relaxing retreats and closing receptions. But when you meet in Madison, you’ll find more than 100 options that match your…
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We’ve all been there when it comes to conferences. The networking and learning, we love. The planning and traveling… maybe not as much. In a world where 76% of people attend conferences for the networking and 85% agree that conferences build brand awareness and increase sales—according to an…
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