If you’re in the meetings industry, it’s no secret that budgets are tighter and costs are on the rise, from A/V to F&B. That a city's reputation for safety is very important, as well as a city's welcoming atmosphere and ease of travel accessibility. Those factors alone may be the reason a study…
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Badger football. LOVB Madison matches. The thrill of IRONMAN. The pursuit of WIAA glory. Whatever sportscursion brings you to Madison, you’ll find a city that embraces visitors and elevates game day into a full-blown adventure! Sports tourism is on the rise, with more fans and athletes travelling…
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Home to a world-class research university and thriving STEM ecosystem, Madison, WI has the intellectual capital to spark bold ideas at your conference and drive valuable connections among your attendees. Add stunning lake views, big-city amenities and stress-free travel, and you’ve got a…
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How did the Madtown Pickleball Open become Wisconsin’s largest outdoor pickleball tournament? Let's take it back to the beginning. The year was 2020. As the world sought new ways to stay social safely, who knew that pickleball would emerge as such a strong national pastime? The Madison Area Sports…
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You’ve spent the last few days in Madison making connections, sparking ideas and powering through convention center coffee. But why rush back home to your routine? Imagine one more day strolling alongside sparkling lakes, savoring local flavors or simply taking time for yourself to unwind. The…
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It’s 4:45 p.m. Your meetings are done, but the day is still young. That’s when it’s time to discover one of the things that makes meeting in Madison so memorable: it’s walkable! Madison is famous for its isthmus — not just because that means our vibrant downtown sits between two sparkling…
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Madison is no stranger to hosting unique sporting events, and we continue to draw athletes and spectators from all over the world. From the Tug-of-War International Federation (TWIF) Outdoor World Championships, which featured teams from 15 countries, to the Strongman Games where athletes lift cars…
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How do you strike the perfect balance between security and adventure for your event? A 2024 report from Future Partners found that 80.4% of meeting planners view a "safe environment" as a critical factor when picking a destination. It’s a balancing act. Do you focus your budget on controlled…
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What’s next for meetings in 2025? How do you design an event that’s budget friendly while keeping sustainability top of mind? As the event world evolves, being in the know about the latest trends could be the secret to turning your next event into an unforgettable experience. We spoke with two…
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