If you’re in the meetings industry, it’s no secret that budgets are tighter and costs are on the rise, from A/V to F&B. That a city's welcoming atmosphere and ease of travel accessibility matter deeply. And that attendees are seeking fresh experiences in destinations they've never been to. Those…
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University of Wisconsin—Madison Badgers fall sports are not just for the die-hards. They're for anyone looking to feel the electricity of 80,000 people jumping around, the rush of watching some of the country's most renown women athletes spike and the power in 178 years of tradition. Everyone is…
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The city of Madison's energy on Badger gamedays is infectious. It's a day full of celebration, tradition, Big Ten pride and more. Whether or not you have tickets to the game, there are so many spots that'll feel just as electric as jumping around at Camp Randall Stadium. Join in the fun and…
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Outdoor music and Madison simply go hand-in-hand. When it comes to music festivals held in open-air settings, it doesn’t get much better than the True North Food & Music Festival—a don’t-miss Madison event that’s quickly becoming a local tradition. Brought to you by the Madison Mallards and…
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You belong in Madison—and that includes on the softball field, rugby pitch and the hockey rink. Madison, Wisconsin is a progressive gem of the American Midwest. Here, inclusion is woven into the social fabric of the city, and that extends to LGBTQ+ athletes and allies. From a pastime to a lifeline…
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Home to a world-class research university and thriving STEM ecosystem, Madison, WI has the intellectual capital to spark bold ideas at your conference and drive valuable connections among your attendees. Add stunning lake views, urban amenities and stress-free travel, and you’ve got a destination…
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American football has run deep through Wisconsin’s veins for decades, but here in Madison, another type of football really gets our blood pumping. Soccer is one of the top sports in these parts, with Forward Madison FC capturing our hearts for the past seven years and gathering us as “The Flock” of…
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Picture this. You're walking around the Capitol Square in downtown Madison in sight of the beautiful Wisconsin State Capitol building. The smells of sizzling jerk chicken, freshly popped popcorn, savory arepas and warm donuts fill the air while the sounds of the band playing at the nearby stage…
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On the first day of the University of Wisconsin–Madison's fall semester in 1979, Bascom Hill was the site of the largest known migration of plastic flamingos in recorded history. As students and staff traipsed the steep hill in the lingering summer heat, they were stunned at the sight of over 1,000…
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Fresh air + fine art = a combination fit for a great trip. Watching a live outdoor performance is the perfect combination of Madison's vibrant arts scene and lake-city-lake landscape. Our outdoor art spaces vary from open outdoor theaters to rooftop sculpture gardens to lakeshore concert stages and…
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