Winter in Madison is full of outdoor adventure. The lakes freeze over and are transformed into cold weather playgrounds for all to enjoy. Festivals pop up along the shoreline and even on the ice! Whether you’re cheering on runners in the frozen lake 5K or getting a hole-in-one at frozen mini golf…
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Since 1958, Madison has celebrated its vibrant arts scene with a massive Downtown extravaganza. A kaleidoscope of paintings, jewelry, stained glass, sculptures, and more dot the streets surrounding the Wisconsin State Capitol building while shoppers discover new treasures to display in their homes…
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Sun Prairie's most famous native has inspired a new wave of creativity in the city's downtown. Georgia O'Keeffe, the legendary modern artist known for her paintings celebrating nature, travel and the female form, was born on a farm near Sun Prairie in 1887. After spending her formative years in and…
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Qu'est-ce que tu vas faire pour célébrer le 14 juillet? Translation: What are you doing to celebrate July 14th? Answer: Going to Madison's biggest summer celebration, La Fête De Marquette. La Fête De Marquette (often referred to locally as just "Fête") is a weekend-long free…
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Music festival season is about so much more than great tunes. It's about community. The outfits, the food, the atmosphere and the people come together to create a vibe that feels open and freeing. Madison's live music festivals create safe spaces for people of all musical interests to embrace their…
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Open-air shopping at deep discounts is the name of the game in downtown Madison each year on the third weekend of July during Maxwell Street Days. The epic sidewalk sale has been a Madison tradition on State Street for more than 45 years and continues to uphold the expectation of being Madison's…
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Your guide to summer in Madison is here. Nothing beats moving from lake to biergarten to museum to nightlife in just one day. And you can fit even more than that in one weekend. Our vibe is loved by the outdoor enthusiasts and urban explorers alike. We're a Midwest summer vacation destination that…
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Grills are sizzlin' with brats, people are groovin' to live music and we're kicking off summertime in Madison! For over 40 years, The World's Largest Brat Fest has brought our community together on Memorial Day weekend with a culinary festival you won't want to miss! Brat Fest is an annual…
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The NFL Draft is coming to Wisconsin! Whether you're a lifelong cheesehead or taking your first ever trip to Lambeau, the Badger State welcomes you to plan the ultimate football-lovers getaway. From Badgerland to Titletown, there's dozens of opportunities to build an itinerary fit for the gridiron…
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We know that beer isn't just a beverage, it's a culture. That's why we don't judge anyone for planning a getaway around beer. In fact, we welcome it. Especially the second Saturday of every August when Great Taste of the Midwest kicks off on the shores of Lake Monona bringing more than 200 of the…
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