A wide view of the Madison skyline featuring Monona Terrace and the Capitol building in the background.
Photo by Cassius Callender

Why You Need to Check Out Maxwell Street Days

Open-air shopping at deep discounts is the name of the game in downtown Madison each year on the third weekend of July during Maxwell Street Days. The epic sidewalk sale has been a Madison tradition on State Street for more than 45 years and continues to uphold the expectation of being Madison's…

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5 Reasons Why You Should Check Out Brat Fest

Grills are sizzlin' with brats, people are groovin' to live music and we're kicking off summertime in Madison! For over 40 years, The World's Largest Brat Fest has brought our community together on Memorial Day weekend with a culinary festival you won't want to miss! Brat Fest is an annual…

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36 Things to Do This Summer

Your guide to summer in Madison is here. Nothing beats moving from lake to biergarten to museum to nightlife in just one day. And you can fit even more than that in one weekend. Our vibe is loved by the outdoor enthusiasts and urban explorers alike. We're a Midwest summer vacation destination that…

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Frozen Festivals Worth a Trip to Madison

Winter in Madison is another season full of outdoor adventure. The lakes freeze over and are transformed into cold weather playgrounds for all to enjoy. Festivals pop up along the shoreline and even on the ice! Whether you’re cheering on the frozen lake 5K or getting a hole-in-one at frozen mini…

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12 Places to Find Live Jazz in Madison

Madison has earned its reputation as a place where you can find live music every night of the week, and jazz is just as prominent a player today as it was when aficionados flocked to the Wisconsin Union Theater to see Ella Fitzgerald. Our scene is inspired by a long list of influential clubs and…

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How to Get(away) on Madison's Frozen Lakes

Last February, my husband and I were driving around downtown Madison, WI, in search of something fun to do on a chilly winter day. We decided to go grab a hot chocolate and sit by the ice rink at The Edgewater to catch some perfect, sunny views of the lake. As we made our way down the stairs, we…

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