Forward is kind of our thing in Madison. It’s the name of an iconic Capitol Square statue. It’s the mindset of our community's progressive ideals, and it’s the name of our legendary football (soccer, if you prefer) club. 

Going to a Forward Madison FC game is about way more than football. It’s a place for hardcore fans to cheer, for new fans to get acquainted with the community and for casual fans to enjoy a fun night out. The team was formed in 2018 and in that short time has become a cultural cornerstone for Madison. We love sports in Madison as much as we love music, beer, and cows. You can get all of that in one place.

Forward Gameday is like no other. Everyone says that, but here it’s true. It's truly one of the community's favorite things to do in Madison. Here’s everything you need to know before you go #FullMingo. 🦩

Plan your gameday:

PRE-GAME

Forward Gameday starts well before you walk into Breese Stevens Field. The field is located along the East Washington Corridor just minutes from the Capitol Square and is home to dozens of bars, eateries, coffee shops, hotels and more to gather with your Flock before kickoff. And there’s a bonus — Breese Stevens dedicated parking lots are spread out across the district making it easy to park, then explore. Accessible parking is available near the field along N. Patterson Street.

Pre-game hot spots within walking distance:

Want to venture out a bit further? Breese Stevens is within walking distance of the iconic Willy Street neighborhood featuring more food, drink, shopping and Madison ~vibes~. Make your visit last by staying overnight at the nearby Hotel Indigo, a chic renovated paint factory with an adjoining colorful bar, or the trendy rockstar-themed Moxy Hotel located directly across the street from Breese Stevens.

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WHICH SECTION MATCHES YOUR VIBE?

Picking which section to buy your ticket in is a bigger decision than you might think! Don’t worry, we’re here to help. (And, honestly, there isn’t a bad seat in the house.)

The Flock

This is the ultimate Forward fan section. If you’re ready to get rowdy, this is the space for you! Join in on chants, songs, and cheers and expect to sit next to some colorful characters (yeah, some people bring drums and trumpets. NBD). This is a standing section with rails for holding drinks and food. Accessible seating options are available.

Michelob Ultra Beer Garden

Looking for a casual lounge atmosphere? This is your spot!

Baer Balcony Rooftop - General Admission

See all the Forward action from the elevated rooftop experience. Your ticket includes three craft beers, local wines or seltzers and an unlimited stadium classics food menu.

Covered Corner

Want to stay out of the elements? This spot a little further from the field is a great section to stay somewhat indoors (and be close to the biergarten).

Skyline 

Get a flamingo-eyed view of the field from these seats!

101 – 113 sections 

Stadium-style bleacher seating with great views of the field. Recommended for families or new fans who aren't quiet ready to dive into The Flock... yet.

Lexus Lounge

Reserved six top table seating with convenient access to unlimited food and beverages until the 60th minute of the match.

Pro tip: Near The Flock section you’ll find Rose Cowbelle and Lionella Bessi — two live cows who are the informal mascots of Forward Madison.

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See full schedule

WHAT THE FLOCK?

You’ve heard us mention The Flock a few times. What gives? The Flock is the ultimate high-energy, inclusive, community-minded fandom. In other words, an organized group of passionate Forward supporters. How do you join? There’s not much to it. Anyone who wants to be in it, is. The more you go to games the more involved you could become. 

Within The Flock are dedicated supporter groups for folks to connect with fans within their identity groups such as:

And that’s not all! The Flock feverishly supports LGBTQ+ pride and other social movements.

Mad Facts: Why flamingos? Plastic pink flamingos have been the official bird of Madison since 2009, an homage to the iconic 1979 prank where UW-Madison students covered Bascom Hill with 1,008 plastic, pink flamingos.

Tips From The Flock

Nobody knows gameday like The Flock. We asked Forward fans what their must-dos for gameday are:

  • Watch The Flock social media pages to learn where pre-match parties are held, then join in on the fun!
  • March to Breese Stevens Field with The Flock (from the pre-match parties).
  • Join in on The Flock chants and cheers.
  • Try the Vegan Banh Mi.
  • Visit The Flock Merch Store at halftime (stickers and high fives are free).
  • Meet and talk to as many people as you can.
  • Attend a Flock post-match get together (collect more free high fives).
  • Check out the brand new Forward Club that just opened at Breese Stevens Field.
  • Don't forget to pick up the gameday poster designed by local Madison artists!
  • Look out on social media for ticket deals the team puts out with free food/merch included.
  • At the end of the game, go down to the boards surrounding the field at The Flock end, to get high-fives from the players.
  • Check out local businesses for Forward merch and collabs like Wollersheim Winery (Chateau Mingeau), One Barrel Brewing Company (Flöckenschläger Lager) and Just Coffee (Wake the Flock Up" brew).

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What To Drink and Eat on Gameday

It’s not a true gameday without some food and bevvies! The menus at Forward games are way beyond stadium hot dogs and popcorn. You’ll find booths dedicated to BBQ, tacos and nachos alongside familiar favorites. Menus include options for a variety of lifestyles including vegetarian, vegan, and gluten free.

Forward games offer a host of local food and drink options to give you a taste of Madison including beer from New Glarus Brewing Company, Vintage Brewing Co. and One Barrel Brewing Company or snacks from Roth Cheese and Stoddards Meats.

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Join the COMMUNITY

Walking into a Forward Madison game is like walking up to a block party.

Everyone is welcoming and ready to have a good time. You feel the connection to the community as you see nearby residents walking to the stadium from their home or see a bartender from a nearby restaurant in the stands. 

Community connection is at the center of some themed nights Forward puts on, including Oz night, May the Forward Be With You night, Bark in the Park and Pride night, celebrating local LGBTQ+ groups.

Pro tip: Still want to be a part of the Forward action when the team is away? Attend official watch parties hosted in the Forward Club located at Breese Stevens. 

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GETTING THERE

A graphic of the Breese Stevens Field Parking Map

Driving and parking your car is just one way to get to the game. Madison is one of the country’s most bikeable cities and to support that, bike parking is available along the outside of the field and indoor bike valet service is offered at the Mifflin Street entrance.

If public or shared transportation is more your style, there are six bus stops on E. Washington Avenue near Breese. Madison's newest and easy to use public transportation option, the Bus Rapid Transit, includes a stop just outside of the stadium! Designated Uber and Lyft pickup/dropoff is at the E. Washington Avenue corner of the field.

Pro tip: EV drivers can take advantage of the charging hub located across the street on the corner of East Washington Avenue and Livingston Street.

Pro tip #2: Check out Forward Madison's A-Z Gameday Guide with even more parking info and other FAQs.

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BUY TICKETS

Get your Forward Madison tickets now and make sure to tag us in your #FullMingo pictures using #DestinationMadison. 

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